Advertisement

Inspired by Twitter and Meta, Google is now experimenting with displaying blue check marks on certain search ads for advertisers who have been verified by Google Ads.

The Centre on Monday said disclosures in advertisements should be displayed prominently and not in the form of hashtags or links, in the interest of consumers. Virtually delivering a keynote address at an event organised by the Advertising Standards Council of India (ASCI) in Mumbai on Monday, Consumer Affairs Secretary Rohit Kumar Singh also stressed the importance of conducting social media advertising responsibly at a time when there are 50 crore social media users in India. There is a need for influencers and celebrities to disclose any material connections with advertisers that may affect the credibility of their representation, Singh said. "Disclosures must be hard to miss and not mixed with a group of hashtags or links," he noted. For endorsements in pictures, the secretary said disclosures should be superimposed over the image, and for endorsements in videos, disclosures should be made in both audio and video formats. In live streams, disclosures should be continuously ...

The goal: 50% of advertising pie for digital platform

Shares in Paramount, formerly known as ViacomCBS, were down 1.5% in a broadly weak market. They had tumbled as much as 8% in premarket trading

The biggest reason for violations was non-disclosures by the influencers, especially on digital platforms

ASCI has updated its guidelines for disclaimers in response to the findings of the survey

Agencies such as GroupM, Dentsu and Interpublic Groupe's Magna remain bullish about domestic ad spends; 2022 to close at 15% in terms of adex growth, they say

Indian advertising industry's revenue growth will accelerate to 16.8 per cent in 2023, a report said on Monday. The advertising industry in the country, which has a relatively stronger economic outlook as compared to the world markets, will grow 15.8 per cent to USD 14.9 billion in 2022, the report by Group M said. "This growth (16.8 per cent in 2023) is led by pure-play digital advertising, which accounts for the largest share (48.8 per cent) in 2022 and is expected to continue rising above pre-pandemic levels," the report said. The size of retail media in India is forecast at USD 551 million in 2022 and is expected to nearly double by 2027, it said. The report said TV advertising, representing 36 per cent of advertising market share, is expected to grow 10.8 per cent in 2022, and will continue growing double digits, driven by strong growth in both traditional and connected TV. On the macro front, it said, the Indian economy is also facing uncertainty amid wider geopolitical risk

In an email to developers, the tech giant claimed that more advertisements were coming to the App Store in all nations except China

Actor facing flak for ad for AU Small Finance Bank; not new to controversy, which could affect brand value, say experts

Madhya Pradesh Home Minister Narottam Mishra on Wednesday said Bollywood superstar Aamir Khan should stay away from advertisements and acts which hurt religious sentiments, after a bank advertisement featuring Khan and actor Kiara Advani faced criticism by some people on social media platforms. Talking to reporters here, Mishra also said Khan should do such advertisements by keeping the Indian traditions and customs in mind. The advertisement shows Khan and Advani as newlyweds travelling back from their wedding and discussing that both of them did not cry during 'bidaai'. The ad further shows the couple reaching the bride's house and the groom taking the first step into the house, as against the traditional practice for brides. Mishra said, I have seen actor Aamir Khan's advertisement for a private bank after receiving a complaint. I request him to do such advertisements by keeping the Indian traditions and customs in mind." "I do not consider it appropriate. Such things about Ind

The Supreme Court on Tuesday pulled up Baba Ramdev in connection with advertisements attempting to discredit allopathy and its practicing doctors amid the Covid-19 pandemic

I&B ministry asked Twitter, YouTube to remove from their social media platforms the videos of ads of body spray Layer'r Shot, as it triggered outrage for "promoting sexual violence agaist women"

There are many apps that ask users' permission to access their microphone; however, in many cases, users are not made aware for what reason their phone microphone is being used

The Australian consumer watchdog has filed a lawsuit against Meta, saying that the social network allegedly engaged in false, misleading or deceptive conduct by publishing scam advertisements

Australia's competition watchdog filed a lawsuit against Meta on Friday, alleging the social media giant failed to prevent scammers using its platform to promote fake ads featuring well-known people

According to sources, Star Disney has sold 90 per cent of its inventories for the matches

The Haryana government has spent over Rs 700 crore on advertisement of its achievements, announcements and functions since 2015. The information was placed before the state Assembly here on Friday in a written reply in response to a question raised by Congress MLA Aftab Ahmed. Ahmed had sought to know year-wise details of the amount spent by the government on newspapers, posters, Internet, TV and radio etc for advertisement of its achievements, announcements, birth anniversary of great personalities and functions since 2015. In response to the question asked, the government in the written reply gave details from the period January 2015 to December 13, 2021. Over Rs 596 crore was mentioned to have been given during the period for newspaper advertisements while Rs 96.34 crore was given for TV ads, Rs 21.76 crore for radio, Rs 1.19 crore for Internet and Rs 4.39 lakh for the posters.

The volume of advertisements was also 23 per cent higher, compared with October 2019.

It also said it would turn off its "location history" feature, which tracks location data, for users under 18 globally