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Code red, primal fear & outsider: 3 regulatory challenges for OTT platforms
A kiss, a love story, meat on the table? It's not clear what can offend people's sensibilities. They are all over social media, filing public interest litigation (PILs) and are issuing calls to ban, maim or kill a film, show, or a celebrity every other day. Will a content code stop them? Should we be afraid that the regulation their clamour pushes through will inhibit the wonderfully different programming on offer by streaming brands such as Netflix, Amazon Prime Video or Voot? Why aren’t Google, Facebook, YouTube et al a part of this regulatory sweep? The first part of a series looks at streaming video as a regulatory regime for online content is being put in place. As the government and industry frantically put together a regulatory architecture around digital (entertainment) content, Business Standard's Vanita Kohli-Khandekar analyses three main questions that arise.