Punjab: New market for car industry

Last Updated: Dec 03 2008 | 12:00 AM IST

Punjab has given a new and lucrative market to the car industry reeling under the impact of global recession. The marketing gurus consider Punjab as ¿hot market¿ for cars, especially in the luxury segment. The U.S. auto industry is teetering on the brink of disaster and emerging markets like India are the only hope. Punjab is turning into a luxury car heaven as BMW, Skoda, Audi, Volvos and Mercedes find space in the hearts and garages of the state.

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