Facial recognition of customers could work well in marketing: Nirmalya Kumar, Tata Sons

Facial recognition of customers could work well in marketing: Nirmalya Kumar, Tata Sons

Last Updated: Feb 23 2014 | 12:16 PM IST

Kumar, a member of the Group Executive Council of the group and professor of marketing at the London Business School, shares some marketing innovations with Govindraj Ethiraj of Ping Network and talks about how companies need to understand and use customers' digital footprints to serve them better

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Updated On: 12 Mar 2025 | 4:25 PM IST