Home
Latest
E-paper
Companies
Industry
Economy
Blueprint
Finance
Markets
Budget
India News
Politics
External Affairs Defence Security
World News
Opinion
Technology
Immigration
Specials
Partner Content
Sports
Cricket
Lifestyle
Entertainment
Social Viral
Health
BS Decoded
Books
Education
Newsletters
Web Stories
BS at 50
Multimedia
Sudoku
Crossword
BS Apps
Management
Explore Business Standard
BFSI Insight Summit
Events
About Us
BS Support
Popular Search
How brands use the 'for women' gimmick to sell products at a premium
While brand experts count on aspirational value, the undue premium on personal care remains discriminatory
Is that dishwasher truly green or is it another case of greenwashing?
The US has green codes defined by the Federal Trade Commission to prevent consumers from misleading marketing claims