Ambi Parameswaran

Merchandise exports in January stood at $36.43 billion compared with $38.01 billion in December, while imports for the month were $59.42 billion. In December, imports were at $59.95 billion

Consumers know that they can trade down to a lower priced product, and they do that when in a pinch

Webrooming theory states that some consumers do their research online but then end up purchasing the product offline, in a physical retail store

What we are seeing work best are messages woven into the influencer's discourse. But that is also the problem regulators are trying to fix