Samsung India aims to sell M-series smartphones worth $1 bn this year

The M13 5G with 6GB internal memory and 128 GB external memory is priced at Rs 15,999, while the another model with 4GB internal memory and 64 GB external memory will be tagged at Rs 13,999 apiece

Samsung Galaxy M13 series
Samsung Galaxy M13 series
Press Trust of India New Delhi
2 min read Last Updated : Jul 14 2022 | 2:30 PM IST

Electronics major Samsung India is targeting to sell Galaxy M-series smartphones worth USD 1 billion this year, a senior company official said on Thursday.

Samsung India senior director and head of product marketing Aditya Babbar told PTI that the first half of the year has been very good for the company, with over 20 per cent year-on-year growth in value terms.

"We have 42 million happy M-Series consumers since 2019. We have very aggressive plans for the year. We have set ourselves a target of USD 1 billion this year coming from the M series," he said.

He was speaking on the sidelines of launching two new M-series smartphones - Galaxy M13 and Galaxy M13 5G.

The M13 5G with 6GB internal memory and 128 GB external memory is priced at Rs 15,999, while the another model with 4GB internal memory and 64 GB external memory will be tagged at Rs 13,999 apiece.

The external storage in the M13 series smartphones can be extended up to 1 terabyte (TB).

The company has priced the two variants of Galaxy M13 at Rs 13,999 and Rs 11,999.

Samsung's overall value market share between January to May 2022 grew to 22.6 per cent from 20 per cent recorded in the same period a year ago, according to Counterpoint Research.

Samsung market share for smartphones priced in the range of Rs 10,000 to Rs 40,000 per unit has reached 26.9 per cent from 21.4 per cent during the year-ago period, as per Counterpoint.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Subscribe to Business Standard digital and get complimentary access to The New York Times

Quarterly Starter

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

Save 46%

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Access to Exclusive Premium Stories Online

  • Over 30 behind the paywall stories daily, handpicked by our editors for subscribers

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

Topics :Samsungsmartphone industrySsmartphone market

First Published: Jul 14 2022 | 2:30 PM IST

Next Story