Instagram to soon test ultra-tall photos for compatibility with reels

Photo and video sharing platform Instagram might have halted its controversial redesign, but that doesn't mean the company plans to stop focusing on full-screen content

Instagram
ANI Others
2 min read Last Updated : Aug 06 2022 | 9:12 AM IST

Photo and video sharing platform Instagram might have halted its controversial redesign, but that doesn't mean the company plans to stop focusing on full-screen content.

According to The Verge, during the weekly Ask Me Anything, CEO Adam Mosseri confirmed that Instagram will begin testing ultra-tall 9:16 photos "in a week or two."

"You can have tall videos, but you cannot have tall photos on Instagram. So we thought maybe we should make sure that we treat both equally," Mosseri said.

Currently, Instagram tops out around 4:5 when displaying vertical images that have been cropped accordingly. But introducing support for slimmer, taller 9:16 photos will help them fill the entire screen as you scroll through the app's feed.

The Verge reports that some photographers have criticized Instagram's TikTok-like redesign for the way it forces all photos to awkwardly display in a 9:16 frame. The new feed also added overlay gradients to the bottom of posts so that text would be easier to read. But that clashed with the original appearance of photographers' work.

During the course of Instagram's shaky redesign test with users, Mosseri admitted more than once that the full-screen experience was less than ideal for photos. Now Instagram very much still intends to showcase that ultra-tall photo experience, but without mandating it across the board, as per The Verge.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Subscribe to Business Standard digital and get complimentary access to The New York Times

Quarterly Starter

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

Save 46%

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Access to Exclusive Premium Stories Online

  • Over 30 behind the paywall stories daily, handpicked by our editors for subscribers

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

Topics :InstagramTechnology

First Published: Aug 06 2022 | 9:12 AM IST

Next Story