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Betterhalf, a matrimony app for urban Indians, has raised USD 8.5 million in funding from FinSight Ventures and various investors including Mike Krieger, co-founder of Instagram, Arash Ferdowsi, co-founder of Dropbox and others. The other key investors who participated in the round included Rebel Fund, Nurture Ventures, Leonis Investissement, Derek Callow (Ex CMO of Bumble), Scott Belsky (Founder of Behance), Brendan O'Driscoll (Ex Product Head of Spotify), Manik Gupta (Ex-CPO or chief product officer of Uber), Punit Soni (Ex CPO of Flipkart), and Ravish Naresh (co-founder and CEO of Khatabook). Betterhalf, in a statement, said it has raised USD 8.5 million in funding from FinSight Ventures (Bumble ex-investor), Instagram co-founder as well as others. Betterhalf, said it is "uniquely positioned as a new-age matrimony platform" and "envisions building a super app unicorn of Indian matrimony and full-stack tech-enabled wedding services as the company's growth pillars". "Betterhalf is
The Advertising Standards Council of India (ASCI) on Thursday said it has processed 2,767 complaints since coming up with influencer guidelines in May 2021. More than half of the violations have been found on Meta-owned Instagram platform, while Alphabet's Youtube contributed a third of them, the self-regulatory organisation for the advertising industry said. The body said in over 90 per cent of the cases, there were modifications required. "...the Central Consumer Protection Authorities also now require disclosure of material connection between brands and influencers. Hence, non-disclosures are potential violations of the law," the body's chief executive and secretary general Manisha Kapoor said. In FY22, the total number of violations stood at 1,592, with virtual digital assets like bitcoins topping with nearly 24 per cent, and followed closely by personal care category which accounted for 23 per cent. In the first nine months of FY23 (April-December 2022), there were 1,175 ...