Instagram overfocused on videos, reels last year, says Chief Mosseri

The head of Instagram, Adam Mosseri, thinks that traditional photo posts suffered last year because of the platform's lopsided emphasis on videos and reels

Instagram
IANS San Francisco
2 min read Last Updated : Jan 21 2023 | 3:27 PM IST

The head of Instagram, Adam Mosseri, thinks that traditional photo posts suffered last year because of the platform's lopsided emphasis on videos and reels.

While answering a question from his weekly Q&A about photographers 'losing faith' in Instagram as a platform for showcasing their work, Mosseri mentioned, "I think we were overfocused on video in 2022 and pushed ranking too far and basically showed too many videos and not enough photos," reports The Verge.

According to Mosseri, the company has since been working behind the scenes to restore a more equitable balance, and internal analytics indicate that it is effective.

"Things like how often someone likes photos versus videos and how often someone comments on photos versus videos are roughly equal, which is a good sign that things are balanced," Mosseri mentioned.

"To the degree that there is more video on Instagram over time, it's going to be because that's what's driving overall engagement more. But photos are always going to be an important part of what we do," he added.

During the Q&A, Mosseri also addressed spam on the platform, which is still a constant concern, the report said.

"We definitely have spam and bots on Instagram. We're doing our best to reduce it. I'm particularly worried about comments right now; it's something that we're actually actively looking into and hope to improve over the course of the year," he said.

--IANS

aj/uk/

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Subscribe to Business Standard digital and get complimentary access to The New York Times

Quarterly Starter

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

Save 46%

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Access to Exclusive Premium Stories Online

  • Over 30 behind the paywall stories daily, handpicked by our editors for subscribers

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

Topics :InstagramSocial media apps

First Published: Jan 21 2023 | 3:27 PM IST

Next Story