The head of Instagram, Adam Mosseri, thinks that traditional photo posts suffered last year because of the platform's lopsided emphasis on videos and reels.
While answering a question from his weekly Q&A about photographers 'losing faith' in Instagram as a platform for showcasing their work, Mosseri mentioned, "I think we were overfocused on video in 2022 and pushed ranking too far and basically showed too many videos and not enough photos," reports The Verge.
According to Mosseri, the company has since been working behind the scenes to restore a more equitable balance, and internal analytics indicate that it is effective.
"Things like how often someone likes photos versus videos and how often someone comments on photos versus videos are roughly equal, which is a good sign that things are balanced," Mosseri mentioned.
"To the degree that there is more video on Instagram over time, it's going to be because that's what's driving overall engagement more. But photos are always going to be an important part of what we do," he added.
During the Q&A, Mosseri also addressed spam on the platform, which is still a constant concern, the report said.
"We definitely have spam and bots on Instagram. We're doing our best to reduce it. I'm particularly worried about comments right now; it's something that we're actually actively looking into and hope to improve over the course of the year," he said.
--IANS
aj/uk/
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
You’ve hit your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Quarterly Starter
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Access to Exclusive Premium Stories Online
Over 30 behind the paywall stories daily, handpicked by our editors for subscribers


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app