In a bid to match its full-screen reels, Meta-owned photo and video-sharing platform Instagram has confirmed that it will soon begin testing new 'ultra-tall photos'.
According to The Verge, the company will introduce support for slimmer, taller 9:16 screen ratio photos to help them fill the entire screen as users scroll through the app's feed.
Currently, the platform tops out around a 4:5 screen ratio when displaying vertical images that have been cropped accordingly and the new test will begin "in a week or two".
"You can have tall videos, but you cannot have tall photos on Instagram, so we thought maybe we should make sure that we treat both equally," Instagram head Adam Mosseri said during his weekly 'Ask Me Anything'.
Earlier, Instagram's TikTok-like redesign was criticised by some photographers for the way it forced all photos to awkwardly display in a 9:16 frame.
Reportedly, the company still intends to showcase that ultra-tall photo experience but without mandating it across the board.
As per the reports, the company has also said it will reduce the amount of recommendations being shown to users until it is better at selecting content they will actually enjoy.
Recently, the platform has begun asking some users about their race and ethnicity.
The company said if they do not know people's race or ethnicity, they will be limited in assessing how their products impact different communities.
--IANS
vu/vc/ksk/
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
You’ve hit your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Quarterly Starter
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Access to Exclusive Premium Stories Online
Over 30 behind the paywall stories daily, handpicked by our editors for subscribers


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app