Apple to increase App Store prices in UK, other countries on Feb 13

The iPhone maker also announced that the prices in the App Store won't change in Ireland, Luxembourg, Singapore and Zimbabwe, but the proceeds will be updated to reflect the tax adjustments

Apple App Store
Apple App Store
IANS San Francisco
2 min read Last Updated : Jan 30 2023 | 9:26 AM IST

Tech giant Apple has announced that it will increase prices of applications and in-app purchases (excluding auto-renewable subscriptions) on the App Store in the UK, Colombia, Egypt, Hungary, Nigeria, Norway and South Africa, on February 13, 2023.

However, prices in Uzbekistan will decrease to reflect a reduction of the value-added tax rate from 15 per cent to 12 per cent.

"Periodically, we update prices on the App Store in certain regions based on changes in taxes and foreign exchange rates," the tech giant said in a blogpost.

"This is done using publicly available exchange rate information from financial data providers to help ensure prices for apps and in-app purchases stay equalized across all storefronts," it added.

The iPhone maker also announced that the prices in the App Store won't change in Ireland, Luxembourg, Singapore and Zimbabwe, but the proceeds will be updated to reflect the tax adjustments.

Furthermore, by the end of this month, local developers selling in Cambodia, Kyrgyzstan, Indonesia, Singapore, South Korea, Tajikistan, Thailand, and Uzbekistan will see an increase in proceeds.

"And as previously announced, in spring 2023, upgraded pricing capabilities for apps and in-app purchases will provide you 700 additional price points and more flexibility to set prices per storefront, so you can manage foreign exchange rate changes independent of globally equalised prices," the tech giant said.

--IANS

aj/uk/

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Subscribe to Business Standard digital and get complimentary access to The New York Times

Quarterly Starter

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

Save 46%

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Access to Exclusive Premium Stories Online

  • Over 30 behind the paywall stories daily, handpicked by our editors for subscribers

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

Topics :Apple IncApple iPhoneApple app store

First Published: Jan 30 2023 | 9:26 AM IST

Next Story