SFA to invest Rs 12.5 crore in Khelo India Youth Games over next 5 years

Sports For All (SFA), a multi-sport tech driven platform, has joined Khelo India Youth Games (KIYG) as sponsor for the next five years

SFA to invest Rs 12.5 cr in Khelo India Youth Games for next 5 yrs
SFA to invest Rs 12.5 cr in Khelo India Youth Games for next 5 yrs. Photo: Bloomberg
Press Trust of India New Delhi
1 min read Last Updated : Jan 30 2023 | 1:11 PM IST

Sports For All (SFA), a multi-sport tech driven platform, has joined Khelo India Youth Games (KIYG) as sponsor for the next five years.

Through this strategic partnership, SFA will invest Rs 12.5 crore over the next five years.

"Having overseen immense success through our innovative technology-based approach over the years across numerous multi-sport grassroots championships, SFA is delighted to come on board as the powered by sponsor for Khelo India," said Rishikesh Joshi, founder of SFA.

Khelo India was introduced by the government to build a strong framework for all sports played at the grassroots in India and establish the country as a sporting superpower.

To accomplish the mission, the program has been divided into 12 different verticals which include developing state level Khelo India centres, talent identification and development, sports for women, promotion of sports amongst people with disabilities and much more.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Subscribe to Business Standard digital and get complimentary access to The New York Times

Quarterly Starter

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

Save 46%

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Access to Exclusive Premium Stories Online

  • Over 30 behind the paywall stories daily, handpicked by our editors for subscribers

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

Topics :Sports in IndiaMadhya Pradeshgaming industry

First Published: Jan 30 2023 | 1:11 PM IST

Next Story