The first one is ‘return on investment’, which is the core principle of any business. It is profit on what an entity spends.
The second one isn’t a business principle as such but in the business community they call it the ‘return of ego’.This is something where some of the biggest business names are ready to shell out any amount if they have their eyes on buying a particular property - even if it takes five to seven years for touching the break-even point.
Last week, the cricket governing body selected Viacom18 as the official broadcaster of the WIPL for both television and digital media for a five-year period in a deal valued at Rs 951 crore. The per-match value was Rs 7.09 crore, below the Rs 10-11 crore per-match value that the BCCI was eyeing from the sale of media rights for 2023-27.
- Firms are expected to shell out Rs 500-Rs 600 cr per team in the auction
- More than 30 firms have bought the bid documents worth Rs 5 lakh
- Delhi, Kolkata and Mumbai’s IPL teams have also shown interest in buying teams
- Key requirement for interested parties is a net worth of Rs 1,000 crore
One subscription. Two world-class reads.
Already subscribed? Log in
Subscribe to read the full story →
Quarterly Starter
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Access to Exclusive Premium Stories Online
Over 30 behind the paywall stories daily, handpicked by our editors for subscribers


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app