Hindi box office sheds the coronavirus blues, closes gap with 2019

Movies contributed Rs 1,716 crore to domestic earning in the first half of the 2022 calendar year

Bhool Bhulaiyaa 2
The Multiplex Association of India recently said that it expected the financial year 2022-23 (FY23) to end on a strong note for the industry, led by pent-up demand.
Viveat Susan Pinto Mumbai
4 min read Last Updated : Jul 03 2022 | 10:37 PM IST
The show goes on in the Hindi film industry: it is steadily coming out of the deep freeze after slumping during the pandemic.

Hindi-language films, including Bollywood and dubs of South Indian and Hollywood movies, contributed Rs 1,716 crore to the domestic box office in the first half of the 2022 calendar year, shows data compiled after speaking to trade analysts and distributors.

The amount is just 20 per cent lower than the Rs 2,138 crore collected in the first half of 2019 and before the pandemic struck India. The first halves of 2020 and 2021 are not comparable, as theatres closed then for Covid-19 restrictions.

The pandemic appeared to be weighing on the minds of film producers who are pushing more movies this year than in 2019. As many as 33 Hindi-language films were released between January and June this year, compared to 31 in 2019. Eight films did business of more than Rs 100 crore in 2019, compared to five films in the first half this year.

The big hits this year included Gangubai Kathiawadi, The Kashmir Files, RRR, KGF: Chapter 2 and Bhool Bhulaiyaa 2. Some big hits in the first half of 2019 included Kabir Singh, Uri: The Surgical Strike, Bharat, Kesari, Total Dhamaal and Gully Boy.

This year southern stars Yash (who starred in KGF 2), Ram Charan and N T Rama Rao Jr (of RRR fame) became household names nationwide thanks to the success of their movies. At the same time, the lines between Bollywood and regional cinema blurred as Bollywood actors Alia Bhatt, Ajay Devgn and Sanjay Dutt featured in southern films.

Bollywood’s Kartik Aaryan emerged as a bankable star after tasting success with Bhool Bhulaiyaa 2. Bhatt is a go-to actor for filmmakers across industries. Her movie Gangubai Kathiawadi made a brisk Rs 132 crore in box-office collections, according to trade analysts. RRR’s Hindi version collected Rs 265 crore.

“The line-up for the second half of the 2022 calendar year is very strong with Hindi films such as Shamshera, Laal Singh Chaddha and Brahmastra ready for release in the next three months,” said Rajender Singh Jyala, chief programming officer at Inox Leisure, a multiplex chain.

Shamshera, an action drama starring Ranbir Kapoor and Sanjay Dutt, will release on July 22. Brahmastra is a fantasy film and features Kapoor and Bhatt; it will be released on September 9. A crime thriller titled Vikram Vedha, starring Hrithik Roshan, is awaiting release on September 30. Kabhi Eid Kabhi Diwali, starring Salman Khan, will be released in December.

“The second half of 2022 definitely looks stronger for Bollywood,” said Rahul Kadbet, vice-president, programming, Carnival Cinemas, a multiplex chain.

“The first half of the year did have its fair share of challenges including the third wave of the Covid-19 pandemic, which impacted the first month of 2022. Hindi releases began happening from February onwards. Also, the Hindi movie line-up was not strong enough to counter the wave of action entertainers from the south. But, the second half of the year has a good line-up of Hindi films, which should help business,” Kadbet said.

Shyam Shroff, chairman of Shringar Films, a Mumbai-based film distribution company, said that he is hopeful about Bollywood after the series of flops in recent months. “Bollywood is a significant contributor to the Indian box office. Its underperformance in recent months was a cause for concern. Certainly, film distributors and producers would be relieved that the trend is changing for Bollywood now,” Shroff said.

The Multiplex Association of India recently said that it expected the financial year 2022-23 (FY23) to end on a strong note for the industry, led by pent-up demand. While southern cinema and Hollywood did well this year, experts say Bollywood’s revival will aid peak performance of the industry in FY23.

One subscription. Two world-class reads.

Already subscribed? Log in

Subscribe to read the full story →
Subscribe to Business Standard digital and get complimentary access to The New York Times

Quarterly Starter

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

Save 46%

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Access to Exclusive Premium Stories Online

  • Over 30 behind the paywall stories daily, handpicked by our editors for subscribers

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

Topics :Coronavirusfilm industryBox officeBollywoodBollywood box officeHindi moviesIndian film industrymoviesFilmsHollywood

Next Story