Union Rural Development Minister Giriraj Singh on Thursday backed the advisory issued by the Animal Welfare Board of India to celebrate 'Cow Hug Day' on February 14 and said everyone should love cows.
"It is a good initiative," Singh replied when asked about the advisory.
"We should love cows. I am happy that this mission has been started... You should also love cows," he added.
The Animal Welfare Board of India has issued a notice appealing to people to celebrate "Cow Hug Day" on February 14 to spread "positive energy" and encourage "collective happiness".
The notice said hugging cows will bring "emotional richness" and increase "individual and collective happiness".
It also mentioned that Vedic traditions are almost on the "verge of extinction" due to the "progress of West culture" and that the "dazzle of western civilisation has made our physical culture and heritage almost forgotten".
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
You’ve hit your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Quarterly Starter
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Access to Exclusive Premium Stories Online
Over 30 behind the paywall stories daily, handpicked by our editors for subscribers


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app