The magnitude of expectation from the country and Tamil Nadu from the event is evident from the spending so far, which has exceeded Rs 100 crore — much higher than the Rs 75 crore reportedly targeted initially — around 25 per cent of which was contributed by corporate sponsors.
The mood of optimism was evident at the venue, Four Points by Sheraton Mahabalipuram Resort & Convention Center, and the stretch of East Coast Road connecting the town to the state capital. The scenic road is festooned on both sides with pictures of the mascot, Thambi the chess knight, and Tamil Nadu Chief Minister M K Stalin.