The Rajasthan government has decided to promote the local handicrafts and handloom industry in a big way.
Various steps are being planned by the state government to give a boost to the sale of handloom, handicrafts and khadi products. Rajasthan is among the richest states in the country in terms of art and craft.
The state is known for its handicraft work like blue pottery, stone carvings, wood and sandal woodwork, carpets, metal work, leather craft and lac work, among others.
Recently, Rajasthan’s additional chief secretary of industries and commerce, Veenu Gupta, saw presentations from Amazon, Flipkart and Walmart.
She discussed in detail with the representatives of these companies how these products could be sold on e-commerce sites.
“The state government is paying full attention to the sale of handloom and handicraft products. In the absence of proper marketing and advertising, the products remain confined to a few villages and towns. So, we thought of connecting them with e-commerce websites and social platforms,” she said.
She said this will not only provide an open market for the products but also increase employment opportunities and income for the artisans and artists.
Chief minister Ashok Gehlot has approved the draft of the ‘Khadi Workers Economic Incentive Scheme.’
He has also given financial approval of Rs 9 crore for extending assistance to the workers in 2022-23. With this approval, over 20,000 khadi workers of the state will get adequate remuneration.
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