Thomas Cook inks pact to promote Turkiye in India as tourist destination

Travel services company Thomas Cook India on Friday said it has signed an agreement with group firm SOTC and Turkiye Tourism for promoting the West Asian country as a tourist destination in India

Thomas Cook
(Thomas Cook logo)
Press Trust of India New Delhi
2 min read Last Updated : Jul 08 2022 | 6:06 PM IST

Travel services company Thomas Cook India on Friday said it has signed an agreement with group firm SOTC and Turkiye Tourism for promoting the West Asian country as a tourist destination in India.

The collaboration will focus on building awareness and boosting visitations to Turkiye and will also cover both product development and wide-ranging marketing initiatives, the company said in a statement.

With strong pent-up demand and easing of entry restrictions, Indian travel sentiment is at an all-time high. Destinations like Turkiye that offer an added advantage of a simple and easy visa process are seeing significant interest, Thomas Cook India said.

"Turkiye is one of the world's most culturally rich destinations renowned for its warm hospitality, unique history, immense natural beauty, breathtaking architecture, and diverse gastronomy. We are delighted to collaborate with Turkiye Tourism to jointly promote the destination to our range of customer segments as an aspirational destination for Indians," Thomas Cook (India) Ltd, President & Country Head - Holidays, MICE, Visa, Rajeev Kale said.

Embassy of the Republic of Turkey, Culture and Tourism Counsellor, H Deniz Ersoz said Turkiye is one of the most popular tourism destinations for Indian travellers with the interest of Indian visitors in the country, being on a consistent rise over the recent years.

"In 2019, which was the pre-pandemic period, Turkiye welcomed 51 million international visitors of which Indians comprised a significant share. With Covid-related travel restrictions easing up, Turkiye has been amongst the top travel destinations for travellers from India in the past months," he added.

Ersoz further said, he expected that the collaboration will further boost the demand for Turkiye's tourism in India, which is one of the most important and high potential markets for Turkiye.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Subscribe to Business Standard digital and get complimentary access to The New York Times

Quarterly Starter

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

Save 46%

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Access to Exclusive Premium Stories Online

  • Over 30 behind the paywall stories daily, handpicked by our editors for subscribers

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

Topics :Thomas Cook (India)Turkeytop tourist destinations

First Published: Jul 08 2022 | 2:45 PM IST

Next Story