Indians account for 5% app downloads on mobiles in 2022, shows data

Spend 0.74 trillion hours on apps during the year, says report

Indians downloaded over 28 billion apps on their mobiles in 2022 and accounted for 5 per cent of the 625 billion downloads globally — next only to China.
 

Indian users spent almost five hours a day on their mobiles on average, the eighth-highest globally.

But in terms of average usage per day per consumer, at 4.9 hours, India was tied in the sixth place with Australia and Mexico — behind Indonesia, Brazil, Saudi Arabia, Singapore and  South Korea, all of which hit 5 hours or more.
 

In terms of total hours spent on apps, India was second, with a cumulative 0.74 trillion hours spent during the year.  
 

In the consumer goods rankings, India was not even in the top 20, a fact which highlights the challenges in pure mobile app monetisation.
 

Indians were major online shopaholics, spending a staggering 8.7 billion hours (out of a total of  110 billion hours across the globe in 2022) and taking the number two position.
 

The figure is growing at 16 per cent over 2021. China remained number one, far ahead of everyone.
 

Among break out apps in this category, in terms of downloads, startups saw the fastest increase in their numbers, for example, Shopsy and Meesho which have been targeting e-commerce and social commerce in non-metro and big city markets.  
 

These are some of the key findings of the App Annie (now renamed data.ai) State of the Mobile Report 2023 released this week. It looks at mobile trends across segments and across countries.
 

The domination of the financial apps from India in the global sweepstakes is clearly discernible, a reflection of how consumers are using online to meet their financial needs ranging from payments to banking, loans etc.
 

In the global ranking of the top 10 downloaded finance apps, data.ai has listed five Indian apps: PhonePe at number one, followed by Paytm and Google Pay.  Bajaj Finserv is sixth and SBI Yono is ninth.
 

As many as 140.7 million Indian apps offering digital wallets and payments were downloaded in 2022, apart from 110 million apps offering personal loans, 78.4 million for mobile banking apps,  41.8 million for personal investing and 4.5 million for crypto currency trading.
 

In the global arena, the big news is that TikTok became the first non-gaming app to have crossed the $6 billion mark in terms of consumer spends between 2013-2022.
 

It was able to achieve this feat despite the fact that, till 2020, it was not even amongst the top 100 apps in the globe in terms of consumer spending.
 

Only Tinder has a higher consumer spend to date. In the entertainment genre, TikTok is ahead of YouTube, Netflix or Disney+.  

As to cumulative downloads in the last ten years, TikTok is double that of YouTube.