ICICIdirect acquires investor community-based networking platform Multipie

Investment platform ICICIdirect on Wednesday said it has acquired Multipie, a web and app-based networking platform for the investor community, that allows its users to exchange ideas and share views

stock markets
Representational image
Press Trust of India New Delhi
1 min read Last Updated : Aug 03 2022 | 5:21 PM IST

Investment platform ICICIdirect on Wednesday said it has acquired Multipie, a web and app-based networking platform for the investor community, that allows its users to exchange ideas and share views on stocks and other securities.

The transaction involves acquisition of Multipie App, technology, brand, domain name, user base and other related matters, ICICIdirect said in a statement.

However, the financial details of the deal were not disclosed.

This is the second such investment by ICICIdirect, following its investment in Asknbid, a startup in the financial gaming space, in October 2021. It had picked up a minority stake in the company.

ICICIdirect, the leading retail broker and financial product distributor in the country, has over 50 lakh customers.

Multipie App was launched in October last year and has been growing at the rate of 40 per cent month-on-month. It enjoys a rating of 4.9 on Playstore and 4.7 on App Store.

It has features like stock discovery ideas, import stock portfolio, content creation with stock tags, user tags with Twitter integration and others.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Subscribe to Business Standard digital and get complimentary access to The New York Times

Quarterly Starter

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

Save 46%

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Access to Exclusive Premium Stories Online

  • Over 30 behind the paywall stories daily, handpicked by our editors for subscribers

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

Topics :ICICI MFICICIICICI Group

First Published: Aug 03 2022 | 5:16 PM IST

Next Story