Food and beverage firm PepsiCo India hands over ad duties to Leo Burnett

This came after a multi-agency pitch, which saw Leo Burnett winning the mandate

pepsico
Prior to Burnett, PepsiCo had worked with WPP for 30 years in India and globally.
BS Reporter
1 min read Last Updated : Jul 02 2022 | 11:39 AM IST
Food and beverage company PepsiCo India has appointed ad agency Leo Burnett as its creative partner, the company said on Friday. 

This came after a multi-agency pitch, which saw Leo Burnett winning the mandate. 

Prior to Burnett, PepsiCo had worked with WPP for 30 years in India and globally. 

However, WPP had recently picked up the advertising mandate of Coca-Cola in India and across the world, bringing to an end its ties with PepsiCo.

One subscription. Two world-class reads.

Already subscribed? Log in

Subscribe to read the full story →
Subscribe to Business Standard digital and get complimentary access to The New York Times

Quarterly Starter

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

Save 46%

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Access to Exclusive Premium Stories Online

  • Over 30 behind the paywall stories daily, handpicked by our editors for subscribers

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

Topics :food and beveragesPepsiCo

Next Story