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OnePlus

About OnePlus

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What is OnePlus?

Headquartered in Shenzhen, Guangdong, OnePlus is a Chinese smartphone brand founded by former Oppo vice-president Pete Lau and Carl Pei in December 2013. The company is one of the three subsidiaries of BKK Electronics, the other two being Oppo and Vivo. In one of his statements explaining the company’s philosophy, CEO Pete Lau had said that the brand aimed to design high-end smartphones with flagship hardware that did not cost premium — hence the tagline ‘Never Settle’. 
 
OnePlus launched its first smartphone, the OnePlus One, in 2014. In India, the phone was launched in partnership with Amazon India, which has since remained the company’s preferred sales partner for all its smartphones. The company sold its early smartphones with an invite-only system where customers had to sign up for an invite to purchase the phone. The invite system was ended and replaced by a flash-sale model with the launch of the OnePlus 3 in 2016.
 
The first OnePlus smartphone was launched with the Cyanogen OS, a custom-made operating system based on the Android platform. In India, OnePlus faced a temporary import and sales ban due to a lawsuit filed by home-grown mobile phone maker Micromax, which alleged exclusivity to the Cyanogen OS as the default operating system in its phones in India. The ban was, however, lifted later, and the company shipped the later iteration of its phones with custom-made OxygenOS, now an integral part of OnePlus smartphones.
 
In early years, the company followed a one-phone-every-year policy, which it changed in 2016 by launching the OnePlus 3 and the OnePlus 3T during the same year. The OnePlus 3T was its first T-edition smartphone with enhanced hardware and better selfie camera. With every successive launch, OnePlus has raised the price of its smartphones. In 2019, the company forayed into the premium smartphone segment with the launch of the OnePlus 7 Pro.

Latest Updates on OnePlus

OnePlus 10R reduces price again for the second time, the new revised price of the OnePlus 10R is ₹31,999. Read more details below

Updated On: 31 Mar 2023 | 4:36 PM IST

The software update is based on Android 13 operating system, which was rolled out to Phone (1) last month with the Nothing OS 1.5 update

Updated On: 16 Mar 2023 | 12:52 PM IST

Priced at Rs 9,999, the OnePlus Buds Pro 2R are available on OnePlus online store, Amazon India, OnePlus Experience Stores, and OnePlus Store app in obsidian black and misty white colours

Updated On: 14 Mar 2023 | 2:19 PM IST

Priced at Rs 99,999, the OnePlus TV 65 Q2 Pro is available for purchase with introductory offers in which ICICI Bank credit card holders get an instant discount of Rs 5,000

Updated On: 10 Mar 2023 | 4:45 PM IST

Tecno and Realme are other Chinese smartphone brands that made announcements at the MWC 2023

Updated On: 01 Mar 2023 | 12:06 PM IST

The OnePlus 11R 5G is a capable smartphone with strong core capabilities geared toward performance

Updated On: 27 Feb 2023 | 2:07 PM IST

Global technology brand OnePlus on Tuesday said that users in India can pre-order the latest performance flagship OnePlus 11R 5G starting at Rs 39,999, from February 21 at 12 p.m.

Updated On: 21 Feb 2023 | 1:03 PM IST

The OnePlus 11R 5G smartphone is offered in 8GB RAM + 128GB storage and 16GB RAM + 256GB storage at Rs 39,999 and Rs 44,999, respectively

Updated On: 21 Feb 2023 | 3:38 PM IST

OnePlus Buds Pro 2 is a solid pair of wireless earphones best experienced with OnePlus 11 5G because its core upgrades such as Spatial audio is currently not available for experience with other phones

Updated On: 08 Feb 2023 | 1:04 PM IST

Priced at Rs 99,999, the OnePlus TV 65 Q2 Pro smart TV will be available on OnePlus website, OnePlus experience stores, Flipkart and Amazon India in March

Updated On: 08 Feb 2023 | 10:55 AM IST

OnePlus maiden tablet, the OnePlus Pad has been announced along with its supported accessories - OnePlus Stylo and OnePlus Magnetic Keyboard - at the Cloud 11 event on February 7

Updated On: 08 Feb 2023 | 10:50 AM IST

Arriving on February 14, OnePlus Buds Pro 2 wireless earbuds are currently available for pre-order on OnePlus website, OnePlus store app, OnePlus experience stores, Flipkart, Myntra and Amazon India

Updated On: 08 Feb 2023 | 10:37 AM IST

OnePlus 11 5G and OnePlus 11R 5G are new in the OnePlus 1+4+X strategy where 1 stands for core devices - smartphones, 4 stands for ecosystem devices, and X stands for experience IoT devices

Updated On: 08 Feb 2023 | 10:34 AM IST

OnePlus included two-side curved screen, alert slider, and Hasselblad imaging in the OnePlus 11 5G, making it pro-grade premium smartphone

Updated On: 08 Feb 2023 | 9:17 AM IST

Global smartphone brand OnePlus on Tuesday launched its new flagship smartphone, 11 5G, and its latest TV, 65 Q2 Pro, in India

Updated On: 07 Feb 2023 | 11:56 PM IST

Cloud 11 is an in-person event that would also livestream on the OnePlus YouTube channel for online audience. You can watch it through the video embedded below. The event is set to kick off at 7:30 pm

Updated On: 07 Feb 2023 | 12:01 PM IST

The company will launch its next flagship OnePlus 11 5G on February 7

Updated On: 01 Feb 2023 | 3:04 PM IST

The OnePlus 11R 5G will launch in India alongside the OnePlus 11 5G, OnePlus Buds Pro 2, OnePlus Pad and OnePlus TV 65 Q2 Pro at the Cloud 11 event on February 7

Updated On: 31 Jan 2023 | 2:08 PM IST

OnePlus is set to kick off 2023 with the Cloud 11 launch event, which is scheduled for February 7 in New Delhi, India

Updated On: 30 Jan 2023 | 1:11 PM IST

OnePlus on Wednesday announced on Twitter that it will launch the OnePlus 11R 5G smartphone in India on February 7

Updated On: 25 Jan 2023 | 4:06 PM IST