BBC Studios India has seen massive growth in scripted series, particularly on OTT, says Forde
Overall television advertising volumes grew 22 per cent to 1,824 million seconds in 2021, after getting hit in the previous year due to the COVID-19 pandemic, the BARC said
Advertising spends growth in India is estimated to slip to 22 per cent to Rs 1.08 lakh crore in 2022, which will witness the digital medium overtake television, a report said on Tuesday.
After getting impacted by the onset of COVID-19, television advertising bounced back in 2021, with a 22 per cent jump in the overall volumes at 1,824 million seconds, as per a report. When compared with the pre-pandemic 2019, the overall advertising volumes grew 18 per cent, the report by Broadcast Audience Research Council (BARC) said. The last quarter of the year saw volumes jumping to the highest-ever level of 489 million seconds, which was 27 per cent higher than the levels seen in 2019 and 6 per cent more than the 2020 figure, it said. "Post a rollercoaster ride in 2020 on account of the pandemic and lockdown, 2021 was a strong positive year for the broadcast industry. "We witnessed increased attention from marketers towards television, across languages, while welcoming new brands to the medium throughout the year," its head for client partnership and revenue function, Aaditya Pathak, said. December witnessed the overall ad volumes at 155 million seconds, which was a growth o
Advertising volumes on television grew 3 per cent to 156 million seconds in November when compared to the year-ago period, the Broadcast Audience Research Council said on Monday.
If what we are seeing is not a passing trend, video consumption in India is moving more and more towards the mobile phone
Vu Store went live on December 1, and is housed in a new retail business called VU D2C Private Limited
From Rs 27,000 crore in 2010, cable's share of subscription revenues is now estimated at Rs 13,000 crore
In addition, it is notable that 'My Name' and tvN drama 'Hometown Cha Cha Cha' have been listed in the top 10
The battle of wills between the world's second largest TV market and its regulator, which began maybe five years ago, continues
Passing an interim order, the regulator also directed impounding Rs 8.4 crore-worth proceeds from the fraudulent trades.
The U.S. social media giant has inked deals with a range of Australian big media companies including News Corp (NWSA.O) to the Australian Broadcasting Corp
Prices of LED televisions are expected to rise by 3-4 per cent this month as cost of panels have gone up in the global market besides an increase in logistics expenses. It will be the second hike by the manufacturers in the last three months. In April, the prices were hiked due to a rise in operating cost on account of increased ocean freight charges, and domestic transportation costs. Brands such as Panasonic, Haier and Thomson are considering increasing the prices of LED televisions. Panasonic India & South Asia President and CEO Manish Sharma said that in line with the commodity price increase, "we are also looking at increasing prices for some of the products in the range of 3-4 per cent". Haier Appliances India President Eric Braganza said there is no other option than to increase the price. "The panel prices have gone up. Everyone has been left with no option but to increase the price. Panel prices of 32 inches, which are largely sold in India, and large screen sizes (such)
The advertisement revenues for the year was at Rs 994.03 crore as against Rs 1,336.91crore for the previous year
With the latest Android 10 version, the viewers will have access to unlimited content like Prime Video, Netflix, YouTube and Google Play, the company said.
PGI, the association of Indian film, television and digital content producers, on Monday announced a vaccination drive for its members and associated production crews beginning from June 1
OnePlus Y Series 40 goes on sale from May 26, exclusively on home-grown e-commerce platform Flipkart, at an introductory price of Rs 21,999
Here are the best of Business Standard's opinion pieces on Thursday
The Broadcast Audience Rating Council (BARC) said on Thursday
Xiaomi Redmi X-series smart TVs come in three screen size variants - 65-inch, 55-inch and 50-inch