Business Standard

Thursday, December 19, 2024 | 10:00 PM ISTEN Hindi

Notification Icon
userprofile IconSearch

Sports Sponsorship

Tripura to introduce reservation for sportspersons in govt jobs: Minister

The Tripura government has initiated a process to introduce reservation for sportspersons in government jobs, a minister said here on Friday. The reservation for sportspersons would mainly be in Group C and D category posts, Youth Affairs and Sports Minister Sushanta Chowdhury said. Chief Minister Manik Saha has shown interest in the reservation proposal for sportspersons that will encourage the youth to take up sports activities seriously, said Chowdhury. "We have already collected notifications providing reservation to sportspersons from various state governments including Maharashtra, Uttar Pradesh, Andhra Pradesh and Manipur. It has been observed that some states are giving reservation ranging from 2 to 4 per cent to sportspersons", he said. The minister said reservation of jobs for sportspersons, will encourage youths to take up sports activities seriously. Chowdhury said the Centre has sanctioned Rs 39 crore for building sports infrastructures under Khelo India and the sta

Tripura to introduce reservation for sportspersons in govt jobs: Minister
Updated On : 28 Oct 2022 | 7:37 PM IST

Brand presence and sponsorship money likely to shrink as FIFA bans AIFF

Nearly 40-50 per cent of sponsorship money in football could be impacted, say media agencies

Brand presence and sponsorship money likely to shrink as FIFA bans AIFF
Updated On : 18 Aug 2022 | 1:16 AM IST

Equal playing field? Why women sports persons get paid less than men

The pitch has always been queered against women sportspersons when it comes to earnings. Let's delve deep into the thorny issue of pay gap and find out what could be done to bring some parity

Equal playing field? Why women sports persons get paid less than men
Updated On : 25 Jul 2022 | 7:00 AM IST

Sports Ministry launches online portal for schemes, rewards, benefits

Sports Minister Anurag Thakur reiterated that procedures have been relaxed for the athletes so that they can get the benefits of welfare schemes without any delay

Sports Ministry launches online portal for schemes, rewards, benefits
Updated On : 08 Jul 2022 | 3:48 PM IST

Moto GP: Honda Team riders Marquez and Espargaro arrive in Italy

Marc Marquez and Pol Espargaro arrived in Italy resolute and determined to keep working with the Honda Team to deliver their full potential

Image
Updated On : 25 May 2022 | 1:50 PM IST

Message in a bottle

When Cristiano Ronaldo moved the Coke bottles from the media table, he was changing the nature of the Coke-FIFA Euro 2020 sponsorship contract

Message in a bottle
Updated On : 13 Jul 2021 | 9:49 PM IST

AC Milan signs multi-year partnership deal with BMW

Zlatan Ibrahimovic and his AC Milan teammates will all be getting new cars after the Italian club signed a partnership deal with automobile maker BMW on Wednesday. The German car manufacturer has become Milan's new Automotive Partner and Premium Partner, and will supply the team's players with BMW cars of their choice. "BMW, much like AC Milan, is a synonym for excellence, style and innovation, so we are truly delighted to embark on this journey and head toward a progressive and sustainable future together, for the benefit of all," Milan president Paolo Scaroni said. No financial details were disclosed, nor the length of the deal. Milan, however, called it a "multi-year partnership." "We talked about how well the brands are working together, we talked about innovation, about passion. That supersedes everything," Milan chief revenue officer Casper Stylsvig said. "We are never going to disclose commercial terms for any of our partners for various reasons. But this is also building A

AC Milan signs multi-year partnership deal with BMW
Updated On : 31 Mar 2021 | 8:49 PM IST

RCB deal an ideal extension of our partnership with Kohli: Abhishek Ganguly

Abhishek Ganguly, MD, Puma India and Southeast Asia, talks to Dhruv Munjal about the partnership, how the company has dealt with the pandemic, and why it continues to be the dominant force in India

RCB deal an ideal extension of our partnership with Kohli: Abhishek Ganguly
Updated On : 31 Mar 2021 | 6:10 AM IST

From IPL to T20 World Cup, Star Sports rides a tournament wave in 2021

18 sporting events will keep viewers and advertisers busy in 2021

From IPL to T20 World Cup, Star Sports rides a tournament wave in 2021
Updated On : 09 Feb 2021 | 10:26 AM IST

Sports Ministry announces incentive structure to fund 500 private academies

The 14 priority disciplines identified for excellence in the 2028 Olympics will be eligible for receiving support in the first phase

Sports Ministry announces incentive structure to fund 500 private academies
Updated On : 14 Nov 2020 | 3:11 PM IST

Women's sports likely to see financial crisis after coronavirus pandemic

Among signs women's sports could suffer more came in Colombia when Independiente Santa Fe suspended all player contracts for its women's soccer team recently but said its men's team would see pay cuts

Women's sports likely to see financial crisis after coronavirus pandemic
Updated On : 16 Apr 2020 | 5:47 PM IST

Sports sponsorship: Cricket rules on-ground, football steps up

On-ground sponsorships continued to grow in double digits in 2017, growing by 14.7 percent while overall sports sponsorship grew at 14 per cent in 2017 over the previous year

Sports sponsorship: Cricket rules on-ground, football steps up
Updated On : 25 Mar 2018 | 10:46 PM IST

Sports sponsorship grows 19%, accounts for 11.5% of adex

Cricket still leads, but others are bridging the gap at a super-fast pace

Sports sponsorship grows 19%, accounts for 11.5% of adex
Updated On : 16 Mar 2017 | 10:42 PM IST

India's sports sponsorship market touches Rs 5,190 crore

Cricket continues to dominate sponsorship money

India's sports sponsorship market touches Rs 5,190 crore
Updated On : 22 Sep 2016 | 12:56 AM IST

Sports sponsorship grew 12% in 2015: Report

These accounted for 10% of total media spending

Sports sponsorship grew 12% in 2015: Report
Updated On : 06 Apr 2016 | 1:04 AM IST