Page 2 - Parle
Parle eyes 25% revenue from premium range in next 2-3 years
With an aim to create a distinctive identity for its premium products, biscuits and confectionery maker Parle has created a new division Parle Platina, and is eyeing a quarter of its revenue from this segment over the next two to three years. "Brands like Hide & Seek, Milano, Mexitos and Simply Good are more futuristic and aspirational. These brands are very different from the mother brand, Parle. "Hence, we wanted to create a distinct identity for these set of brands, and hence Parle Platina came about, which will consolidate our premium brands under one division," Parle Products Category Head Mayank Shah told PTI. The new division will also include the company's gourmet snack offering Parle Mexitos. The premium segment is growing at 15-20 per cent for the company and Shah said, "there is a huge growth potential for premium products over the next 2-3 years and we see this segment contributing to about a quarter of our revenue." Parle Products enjoys a market share of 15 per
 "Parle eyes 25% revenue from premium range in next 2-3 years")
Parle to set up manufacturing facility in Uttarakhand
The company will invest Rs 200 crore in the new plant
Parle to challenge Britannia and local companies with re-branded Marie
Parle has changed its Marie's positioning as a product influenced by British traditions and recipe against the indigenised Britannia
 "Parle to challenge Britannia and local companies with re-branded Marie")
