Nirma
Pricing weapon in FMCG marketing
Consumers know that they can trade down to a lower priced product, and they do that when in a pinch
 "Pricing weapon in FMCG marketing")
Will Reliance's FMCG entry be another Nirma moment?
Reliance Industries' entry in the FMCG sector will heat up competition in the space dominated by the likes of HUL, ITC, Nestle India and Patanjali. Will Reliance be a disruptor in this segment too?
 "Will Reliance's FMCG entry be another Nirma moment?")
India at 75: Parle-G and 14 other brands inseparable from the India story
From the evergreen Parge-G biscuits to summer companion Rooh Afza and Zomato, which is bringing the world to your table, here are 15 brands that we all can relate with
 "India at 75: Parle-G and 14 other brands inseparable from the India story")
India at 75: 'Hamara Bajaj' to Luna - 15 brands that you will never forget
The products may have lived on or given way to others, but the brands never get old. From Bajaj Scooters to Luna, Maruti 800 and Rajdoot, here's a look at 15 brands that remain a part of our lives
 "India at 75: 'Hamara Bajaj' to Luna - 15 brands that you will never forget")
India at 75: Tatas to Naik, Murthy - 25 towering business leaders of India
Some are 'Midnight's Children' whose pre-Independence businesses bloomed after 1947, some 'Licence Raj Warriors' who refused to let red-tapeism slow them down. A look at 25 towering business leaders
 "India at 75: Tatas to Naik, Murthy - 25 towering business leaders of India")
Franklin Templeton schemes receive pre-payment from Nirma's cement arm
The two debt papers were to mature in September 2020 and September 2021, respectively
 "Franklin Templeton schemes receive pre-payment from Nirma's cement arm")
Nirma in talks with Apollo Global Management, Bain for Emami Cement bid
Nuvoco is among the bidders for Emami Cement, which has picked Arpwood Capital and Credit Suisse Group AG to manage the sale of the unit as Bloomberg News previously reported
 "Nirma in talks with Apollo Global Management, Bain for Emami Cement bid")
Nirma, the price warrior trades up
The detergent brand has shed its affordable tag for a more premium positioning as rival Ghari consolidates its position as a mass-market player
 "Nirma, the price warrior trades up")
Nirma tries to reclaim glory days of 1980s
As it loses market share in washing powder, it hopes to catch up with the big cement manufacturers in India with the Lafarge deal
 "Nirma tries to reclaim glory days of 1980s")
Why Nirma's Lafarge deal makes sense
Nirma already has presence in cement in Rajasthan, and has been scouting for assets in Gujarat for a while
 "Why Nirma's Lafarge deal makes sense")
