With the acquisition of Podsights, Spotify will be able to help advertisers understand how podcast ads drive actions that matter to their businesses.
The Swedish music streaming company also reported its fourth quarter (Q4) results for 2021, taking its paid subscribers to 180 million globally.
As per GSM Arena, this move does not affect the limited six-month trial program awarded for a limited time with the purchase of some Apple devices
Cupertino-based tech giant's Apple Music accounts for 15 per cent of the global music streaming market, still falling behind streaming giant Spotify, which holds more than 30 per cent
Move to drive digital adoption and monetisation
Streaming service Spotify has announced the polls and Q&A features that it has been testing will be available to all creators through Anchor, the podcast production service it also owns.
Swedish music streaming platform Spotify has announced that it is rolling out a new feature, Enhance, for Premium users to easily add personalised recommendations to their playlists.
That 50 million figure includes people paying for YouTube Music, customers for YouTube Premium, who get music as part of their subscription, as well as customers still on a trial basis
In a bid to expand its classical music offering, Apple recently announced that it has acquired classical music streaming service Primephonic and will launch an app dedicated to the genre in 2022.
Swedish music streaming giant Spotify has announced to spend up to $1 billion between now and April 21, 2026 to repurchase its own shares.
The music streaming company reported a 20% jump in paid subscribers for its premium service driven by demand in Europe and North America.
Tencent Music, China's equivalent to Spotify Technology SA, had been pursuing exclusive streaming rights with record labels including Universal Music Group, Sony Music Group and Warner Music Group
The firm is rolling out the ability to download favourite playlists, albums and podcasts on Apple Watch
YouTube Shorts is the latest short-video service offering by technology giant Google
208 million are using the ad-supported version globally.
Saregama on Tuesday announced a global music licensing deal with short format video platform Triller
Square, co-founded by Twitter Inc Chief Executive Officer Jack Dorsey, said Jay Z, whose real name is Shawn Carter, would become a member of Square's board of directors
Swedish music streaming platform Spotify has announced that it will arrive in over 80 new countries, along with rolling out 36 new languages on its platform.
The music streaming company hit 155 million paid subscribers for its premium service