Page 3 - Inmobi

InMobi sets sights on big data and analytics space, launches TruFactor

InMobi is looking at investing $100 million in this business through internal accruals or by means of external funding

InMobi wants to create the largest advertising and marketing firm: CEO

With acquisition of Pinsight, we are part of this big boys' club of companies who own their data and run the advertising

InMobi buys Pinsight Media in all-stock deal to aid expansion plan in US

Acquisition of the unit to give Bengaluru firm access to teleco's data platform to cater to US market

InMobi's challenge to Google, Facebook and the battle of duopoly

Bengaluru-based ad-tech firm InMobi has tied up with Microsoft. Together, they could break the duopoly of Google and Facebook in the digital advertising space

Mobile ad platform InMobi acquires Los Angeles-based AerServ for $90 mn

The company said this would create industry's first mediation platform with a unified programmatic auction for mobile in-app publishers

We've turned profitable, says InMobi

InMobi, the SoftBank-backed advertising technique entity, says it has turned profitable on the back of delivery of video ads to smartphone users and by helping clients increase the conversion rate for online shopping.The Bengaluru-based company, claiming to be the third largest digital ad network after Google and Facebook, said it was profitable on Ebitda (earnings before interest, taxes, depreciation and amortisation) in calendar year 2016. In the last quarter, it said it was net-profitable, and expects the trend to carry over in 2017."We took some courageous decisions, to drop non-core areas and focus on existing bets, which have held us in good stead. We stand with the firm belief that mobiles will be the de facto advertising medium in the coming years," said Naveen Tewari, co-founder and chief executive.In 2016, as InMobi came under pressure from its investors to show faster returns, it rationalised costs, dismissed people and focused on improving of efficiency, after its MiiP ...

US trade body penalises InMobi for 'tracking' consumers

The US Federal Trade Commission slapped a fine of $950,000 (about Rs 6 crore) on the Bengaluru-based mobile advertising firm