E-commerce companies in India have learnt their lesson of burning cash on discounts to get more customers
Will the home grown e-commerce giant's big push into private labels pay off?
Company claims net promoter score internally has increased from 9 to 70
The "Made for India" smartphone went on sale from midnight on November 15, and was sold out on the same day.
Mobiles to TV, washing machines to ACs, firm plans own brand across product lines
From Myntra and Jabong to PhonePe, and now talks with BookMyShow, Swiggy, UrbanClap - Flipkart could be eyeing stakes in or buyouts of smaller peers to grow its own top line
Flipkart, the country's biggest e-commerce marketplace, said it had "obliterated the competition" during its month-long festive sale period. It says sales rose over four times compared to its normal working days.Prior to the start, its target was capturing 70 per cent in India's online commerce space. Without giving any data to subtantiate, its senior director, Smrithi Ravichandran, said: "We have made the competition irrelevant and surpassed them on every count. In a lot of categories where we were the underdogs going in, we believe that we have beaten them. I hope independent folks can attest this but we're certain we've won."Flipkart said it was able to grow sales in every major category on its platform -- smartphones by five times, large appliances by 10 times, fashion and home by four times and electronics by seven times, compared to 30 days in a non-sale period.Ever since the start of this festive sale season on September 20, there has been a war of words between Flipkart and ...
Flipkart's app holds a high average score of 4.4 from over 4 million users on Google Play Store
The announcement comes a day after the Reserve Bank of India said inter-operability of e-wallets will be enabled in phases
Overall, Flipkart has so far ploughed $75 million into PhonePe since it acquired the company in 2015
Flipkart says large appliances sold under its brand name MarQ will cost between 10 and 20% less than products with similar specifications on its platform
The e-tailer focused on product selection, affordability and service levers to dominate this year's sale season so far
Flipkart has also tested with providing customers various options to pay for goods
Mobile phones are one of the most popular items sold through e-commerce sites in India
Flipkart, IndiGo have redefined services that have become the benchmark for consumers
The only criterion for this new programme is employment at Flipkart for at least six months
This, despite SoftBank-backed Snapdeal backing out from a merger deal with Flipkart
The company says it has begun raising stock levels for higher demand during upcoming sales
The Infinix Note 4 and Hero 4 Pro are Flipkart exclusive and will go on sale starting August 3
The e-commerce major has been promoting this smartphone without giving out name or details