Page 50 - Flipkart

Flipkart among MIT Technology Review's 50 smartest companies globally

India's largest e-commerce marketplace Flipkart's resilience against the onslaught from global rival Amazon has earned it a spot in MIT Technology Review's list of '50 Smartest Companies' for the year 2017.Flipkart is placed in 36th position on MIT Technology Review's list, which included the usual suspects such as Alphabet, SpaceX, Microsoft, Facebook and Apple. The recognition comes as the Indian firm turns 10-years old."Amazon's aggressive investments in India have upended the country's e-commerce industry, but Flipkart-India's largest online marketplace-keeps battling back," MIT Technology Review says on its website. "To further boost its competitiveness, Flipkart is expanding its private-label product lines and hiring AI experts to improve product search and recommendations on its website."While Flipkart featured onto MIT Technology Review's list, Amazon, the Indian firm's biggest rival almost topped it. The US online retailer was beaten only by NVIDIA and Elon Musk's SpaceX in ..

Flipkart starts month-long plan for CEO, execs to meet small-town customers

India's largest e-commerce marketplace Flipkart is turning to customers from smaller towns to help figure out how to grow its business beyond large metros. The company has kicked off a month-long programme where top executives will meet with customers to collect feedback on ideas to "help drive the next phase of growth". Claiming to have crossed the 100 million customer mark last year, Flipkart believes that its next 100 million customers will come from smaller towns. As part of its 10th anniversary celebrations, Flipkart employees, including CEO Kalyan Krishnamurthy, will visit customer homes across India, especially those from tier II, III and IV towns. "Customers are at the heart of everything we do, which is why all our work in the past decade was done to simplify and bring value to our customer's life. As we dedicate this month to our customers, we would like to take this opportunity to get to know them better by personally interacting with them," said Krishnamurthy, in a ...

Flipkart claws back market share from Amazon until March 2017: Naspers

India's largest e-commerce marketplace Flipkart clawed back market share from rival Amazon, showing steady growth in the nine months to March 2017 immediately after which it raised a massive $1.4 billion round at a valuation of $11.6 billion. According to Naspers, which is one of the largest investors in Flipkart, the Indian e-commerce firm's market share among the top three players in India grew to around 57 per cent in March 2017 from 45 per cent in June 2016. Part of the increase in Flipkart's market share was on account of reporting sales of Myntra and Jabong since September 2016. "Competition has intensified in the past year, with Amazon gaining market share in the early part of the year. Flipkart has maintained its leadership position, with recent market share trends suggesting gains," said Naspers, the South African internet investor in a statement announcing its annual results. The growth prompted Naspers to participate in Flipkart's latest funding round with an investment ..

Flipkart looks at hackathons for new solutions to engage people, grow biz

Flipkart is looking at hackathons as a way to fast track innovations and build solutions that can be implemented in its business quickly. So far, the company says a little over a dozen such solutions have made it to production, born at hackathons over the past six years. The company's seventh such 24-hour annual hackathon will come to a close on Friday, with over a 100 solutions emerging from it. Flipkart says unlike other schemes to help engineers come up with new innovations, hackathons works best because they have fewer restrictions on what engineers can build. "It's an engagement program to empower our engineers to create something that excites them. Engineers have a green signal to take projects to production, get experimental data and then take a call on its viability. The teams just come together organically with their ideas," said Amar Nagaram, Engineering VP at Flipkart. The theme of innovations range from increasing customer impact, easing customer experience and ...

Flipkart launches Divastri, its first private label fashion brand

Flipkart is going after the market for women's ethnic wear

Flipkart launches its first fashion private label Divastri

> India's largest e-commerce marketplace Flipkart has launched its first private label fashion brand Divastri as it looks to maintain a lead over global rival Amazon in the online fashion space. Flipkart claims it controls 70 per cent of India's online fashion market along with subsidiaries Myntra and Jabong. To increase its market share in the fashion space, Amazon has launched two of its own private fashion labels Symbol and Myx apart from signing exclusive partnerships with global brands. With Divastri, Flipkart is going after the market for ethnic women's wear which is inspired by latest bollywood and celebrity inspired looks. While Myntra and Jabong have a number of successful private labels such as Roadster and HRX, they largely cater to Western wear categories. "Over the years Flipkart Fashion has witnessed tremendous growth both in terms of sales and meeting customer needs. Keeping the momentum going, with our first private label launch Divastri, we aim to meet the rising ..

Flipkart building app to offer more online services

Investor Softbank wants it to increase customer base to take on 7 mn members of Amazon Prime

More shoppers spent on Flipkart than Amazon in Jan-March quarter: Report

Average delivery time has come down to 4.1 days in the first quarter of calendar year 2017

Flipkart taps analytics to deliver more sales on low marketing spend

> India's largest e-commerce marketplace Flipkart used analytics to understand user behaviour on its app and website to create an outreach programme to tap customers and convert them to shop on its platform to see sales grow five-fold during its recent Big 10 sale. The online shopping platform spent only a third of its marketing spend to achieve nearly 80 per cent sales during its flagship Big Billion day sale. The digital focus, using a combination of customised ads on Google and Facebook and conversing with startups such as Ola, Swiggy and MakemyTrip was made to engage users to build curiosity and eventually shop on its platform. It did not share specific numbers. Around 13 small video creatives were played on digital platforms to kindle interest and engage with users, before they look at the offers on Flipkart. With a clear focus on tapping the targeted customer base, which include regulars as well as newcomers, it could convert significant percentage to buy goods, the firm ...

Flipkart's PhonePe gives UPI a big boost during Big 10 sale

PhonePe is routing many of its cashback and discount offers for its 10th anniversary sale

Flipkart's summer sale: Check out the best deals and offers

The 'Summer Shopping Days' sale is valid till 4 May, 2017

Flipkart continues lead over Amazon but sales are still smartphone heavy

Flipkart'a sales during the month of March clocked in at around Rs 3,200-3,300 crore

Warehouse executive becomes Flipkart CEO for a day

Flipkart came up with an idea of allowing an employee to spearhead organisation for a day

Flipkart funding lifts mood but start-ups are still hazy on outlook

Consumer tech firms in India still have a lot to prove, managing partner at firm Iron Pillar, said

Flipkart must not squander its latest funding on discounts

It needs to reduce its burn rate

Flipkart on the cusp of a big churn

The entry of Amazon pushed Flipkart into a corner but Flipkart is getting its act together

Flipkart offers more ESOPs to make up for drop in company valuation

40% of all eligible employees had been allotted ESOPs

Why PE investors bet big on Flipkart even as mutual funds were sceptic

Private investors look at future growth potential; MFs value a firm based on current business

Flipkart eyes staggered route to profitability after massive fund raise

Company to focus on becoming cash flow positive in mobiles, large appliances, fashion, Bansal said

Flipkart to invest in new businesses like PhonePe and fintech

The eBay partnership and eBay funding has a very strategic lens to it