Consumer Habit
The webrooming phenomenon: Research online, purchase offline
Webrooming theory states that some consumers do their research online but then end up purchasing the product offline, in a physical retail store
Updated On : 08 Mar 2023 | 7:14 PM IST
Wipro Consumer to withdraw sanitisers from market as demand decreases
The company may also withdraw some variants of other categories that were launched during the pandemic, said Vineet Agarwal, chief executive officer of Wipro Consumer Care
 "Wipro Consumer to withdraw sanitisers from market as demand decreases")
Updated On : 01 Jul 2022 | 11:27 PM IST
Letter to BS: Firms should focus more on customer satisfaction than profits
In spite of the Consumer Protection Act, 2019, the consumer's awareness about the quality of product or service remains low.
 "Letter to BS: Firms should focus more on customer satisfaction than profits")
Updated On : 16 Jul 2020 | 9:40 PM IST
Banking on tech
A paradigm shift in consumer habit has driven banks to look inward
Updated On : 18 Oct 2017 | 11:30 PM IST
