Wipro Consumer to withdraw sanitisers from market as demand decreases

Wipro Consumer Care and Lighting is considering withdrawing sanitisers from the market as the demand for such products has dwindled due to decrease in Covid-19 severity.

The company may also withdraw some variants of other categories that were launched during the pandemic, said Vineet Agarwal, chief executive officer of Wipro Consumer Care. He, however, did not give details on the products the company is planning to withdraw from the market.

“The only product which is likely to be pulled off is sanitisers,” Agarwal said, adding: “Sanitisers, obviously, gave us good revenue in both FY21 and FY22. But that is practically