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Meesho ropes in celebs to push five-day mega sale beginning Sept 23

Softbank-backed Meesho has roped in seven celebrities, including filmstar Ranveer Singh, Deepika Padukone, and cricketers Rohit Sharma and Sourav Ganguly, to push its five-day annual festive sale -- Mega Blockbuster Sale -- starting September 23, the company said on Sunday. The company will first time target to go deeper into the regional market with app versions in eight vernacular languages - Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam and Odia - to potentially reach 350 million users in these regions. The celebrities have been roped in to create influence over local audiences. "Meesho has also partnered with nine well-known celebrities across the country, namely Ranveer Singh, Deepika Padukone, Rohit Sharma, Rashmika Mandanna, Kapil Sharma, Trisha Krishnan, Karthi Sivakumar, Ram Charan and Sourav Ganguly, to spread awareness about the company's value propositions. "These celebs will be seen in a brand new, quirky avatar, each of them donning the role of seller

Actor Ranveer Singh joins Indian startup story, invests in SUGAR Cosmetics

Some of the investors backing SUGAR include L Catterton, A91 Partners, Elevation Capital and India Quotient

When is it time to change your celebrity?

When is it time to change your celebrity? When the incumbent is visibly starting to show a downward spiral? Well, that's too simplistic. And obvious

'Explicit and clear': New ad rules set celebrity endorsement guidelines

Management firms argue that holding stars accountable is unfair; experts say step needed to check misleading claims in ads

Brand Alia Bhatt, at valuation of $68.1 mn, zooms on the highway

A steady stream of brand endorsements has accompanied Bhatt's meteoric rise

Ad council report has a message for celebrities, education sector

At a macro level, the study, Trust in Advertising, found that 80% people tended to believe advertising messages across media rather than being sceptical of them

Celebs face up to 3-yr ban and Rs 5 mn fine for misleading ads in new bill

Instead of jail term, celebrities endorsing misleading ads will have to pay penalty of up to Rs 50 lakh and serve a ban of up to three years once the new Consumer Protection Bill is cleared by Parliament.The Consumer Protection Bill, 2018 was introduced by Consumer Affairs Minister Ram Vilas Paswan in the Lok Sabha and it seeks to replace the 31-year-old law.One of the major objective of the bill is to crack down on misleading advertisements.If the Central Consumer Protection Authority (CCPA), proposed to be set up under the bill, is satisfied that an advertisement is false or misleading, it may issue directions to endorsers, advertiser, publisher as well traders and manufacturers to discontinue or modify such an ad.The CCPA will have the powers to impose penalty of up to Rs 10 lakh on endorsers and manufacturers. For subsequent violation, the penalty will be of up to Rs 50 lakh.The authority will also have the power ban endorser of false or misleading ads from making endorsement of ..