Brands Strategies
TMS Ep259: Moonlighting, return of iconic brands, Mark Matthews, NLEM
How can India Inc stay ahead of the curve on moonlighting? Is the revival of iconic brands driven by nostalgia? Is the worst over for global equity markets? What is the NLEM? All answers here
 "TMS Ep259: Moonlighting, return of iconic brands, Mark Matthews, NLEM")
Is the revival of iconic brands driven only by nostalgia?
Brands like Campa Cola, Chetak and Yezdi remind us of simpler times - when we were not spoilt by choices. Companies are now trying to revive these classic brands. Will the nostalgia turn into sales?
 "Is the revival of iconic brands driven only by nostalgia?")
Artificial intelligence opens a whole new world for brands in advertising
Brands are increasingly tapping into deepfake and artificial intelligence to personalise campaigns
 "Artificial intelligence opens a whole new world for brands in advertising")
Explained: How brands are reaching out to shoppers in times of Covid-19
Go the extra mile by making calls, setting up mini stores; trend is here to stay, say experts
 "Explained: How brands are reaching out to shoppers in times of Covid-19")
Brands must do more than posturing, says Bluemarlin CEO Andrew Eyles
That applies a more positive spin on cost reduction, repositioning the initiative as a more responsible ethical story, Eyles tells Shubhomoy Sikdar
 "Brands must do more than posturing, says Bluemarlin CEO Andrew Eyles")
Mind the generation gap: Why brands score low on customer experience
Brands need to adopt different engagement strategies for different generations in India, says Adobe study
 "Mind the generation gap: Why brands score low on customer experience")
