Brands Advertising

7 in every 10 Indians likely to buy a product endorsed by an influencer

90 per cent of Indians have bought at least one product based on influencer endorsement, says ASCI

CCPA issues notices for surrogate ads to Kamla Pasand, Rajnigandha

The ministry has also increased the number of price monitoring centres from 175 to 283

ASCI launches 'Advertising Advice' for brands to check code violation

Expert panel to offer non-binding advice, for a fee, at pre-production stage on advertising claims and depictions

Top-100 brands risk losing $223 bn in brand value on data breach: Report

The world's top-100 brands could see a whopping $223 billion getting wiped off their brand value due to data breach, according to a report.

Rejection? Face, process, learn, reboot

If applied well, this simple four-step formula can help you revive the falling fortunes of any brand

IPL 2020: From shampoo to face masks, brands score a six this season

Small and big advertisers are making their presence felt this year far more than they did earlier, bringing a smile to the faces of the tournament's organisers and partners

How Covid-19 will change playbook for brands with shift in consumer habits

With a fundamentally transformed consumer, brands need to go hyper-local and reimagine the purchase funnel among other changes: Facebook-BCG

Brands playing with catch phrases to turn most popular trends into ads

From immunity-boosting capabilities to talking up local credentials, rapidly evolving taglines reflect changing advertising narratives

Lizol, Dettol, Lifebuoy add gloss and sparkle with celebs, TikTok stars

Celebrity couples to TikTok stars, disinfectants and cleaning agents are turning every famous face on the block to add gloss and sparkle to their brands

Coronavirus spoils the show for media and entertainment business

The industry is at the cusp of a transformation, according to an EY report that came out in the early weeks of the Covid-19 onslaught

Advertisers blur the line between real life stories and scripted narratives

Experts say brands must tread carefully and the messaging must be sensitive to the emerging situation

Cadbury's advertising has always been incredibly powerful: CMO KFC India

"Meetha" of course took chocolate into the everyday life through some beautiful occasion-based storytelling

Divided we stand, united we fall

Most brands, except those in the hygiene category, have largely gone into self imposed quarantine as far as advertising is concerned

My favourite campaign is Google India's 2013 'Reunion': NetElixir CEO

The sensitivity with which Google entwined its sophisticated search capabilities around the sentiments of the characters was a real heart stealer.

In advertising, to err is human

If advertising practitioners and pundits do need to get themselves into a rage in 2020, there are a lot more pertinent issues than inadvertent mistakes that ought to get them worked up

Advertising in 2019 raises its voice to make small-town India hear

Short-format videos, voice and experience are the big trends that changed the advertising narratives this year

How 'purpose' can be a double-sword

None of the Indian brand advertising seems to resonate with the global parent's "purpose"

Humour helps brands ramp up digital miles but can also backfire: Experts

Apart from Star India and Chaayos, even Fogg has come for criticism for what has been called an inane attempt to be funny

In the age of digital media, brands look to master the art of the gab

In the pursuit of online popularity, many brands have turned voluble and socially aware. But it is a thin line between engagement and disenchantment, say experts