Brand Endorsements

Talent for the game: Kohli's innings in winning endorsements continues

He has had a few match-winning knocks recently but gets more ad deals than teammates performing better

Roger Federer: The billion-dollar legacy

Roger Federer has decided to quit tennis after a successful career of 24 years. He not only clinched 20 grand slams, but also a list of brand endorsements. A peek into the financial side of the legend

When is it time to change your celebrity?

When is it time to change your celebrity? When the incumbent is visibly starting to show a downward spiral? Well, that's too simplistic. And obvious

Byju tops recall value in IPL ads; Dhoni, Virat most recalled celebrities

RCB captain Virat Kohli was just behind Dhoni with a CELEBAR score of 69

Sachin Tendulkar joins Spinny as strategic investor, lead brand endorser

Former Indian cricketer Sachin Tendulkar has joined pre-owned car retailing platform Spinny as a strategic investor and lead brand endorser.

What it's worth being captain: Will Rohit Sharma hit it off with brands?

Sharma is calm like Dhoni, and tactically as astute. But his brand attributes will be tricky to develop

Sans loyalty on either side, where do celebrity endorsements stand?

Two very newsworthy happenings over the last week, linked to celebrity endorsements, have opened up a very interesting debate on loyalty

Cricket hits an advertising six after India's historic win in Australia

Ad rates for upcoming India-England series up 10-15%

Alia Bhatt beats bigwigs to be a go-to endorser for brands of all shades

Bhatt earned her Bollywood spurs with a string of hits through 2018 and 2019 and currently endorses brands worth $45.8 million

Alia, Ranbir make hay while the brand shines. Will their magic last?

Curiosity about the relationship between the two actors has translated into advertiser interest. But will it last?

Brands, endorsers rethink relationships

Consumer protection rules, tight advertising budgets are making brands wary of each other

Brands on the firing line

What lies behind the concern among endorsers over brands they promote and how will it impact both?

Dhawan pips Kohli in share of BCCI's revenue from games

Cricketer Virat Kohli is currently the highest grosser in endorsement deals

Celebrities are helping stem cell firms rapidly grow the brand footprint

Aishwarya Rai-Bachchan and A R Rahman are among the most vocal endorsers of the service

Indian brands cash in on foreign celebrity endorsements

Pan Bahar ropes in Pierce Brosnan as brand ambassador