Page 4 - Advertisment

ASCI aims to break gender stereotypes in advertising, change mindsets

The Advertising Standards Council of India (ASCI) is hoping to find an answer and help advertisers embrace positive depiction with a first-of-its-kind study on gender in advertising

From IPL to T20 World Cup, Star Sports rides a tournament wave in 2021

18 sporting events will keep viewers and advertisers busy in 2021

Housing.com to invest Rs 40 cr in next 15 months on advertisement

The realty platform is backed by News Corp

US Capitol riots: Google to pause all political ads from January 14

In a statement, Google said it would "temporarily pause all political ads in addition to any ads referencing impeachment, the inauguration, or protests at the U.S. Capitol."

Appointment viewing will live on

Human beings are creatures of habit and appointment (viewing) is a habit that they have perfected over the many millennia they have inhabited this blue dot we call Planet Earth

MIB issues advisory against misleading advertisements on online gaming

As per the ASCI guidelines, no gaming advertisement may depict any person under the age of 18 years engaged in playing an online game for real money winnings

Covid-19 impact: Textile, paint makers roll out antiviral layer to ads

Almost each of these companies has a different technology to show for the effectiveness against microbes.

Missing oneness

Tatas should have stayed firm on the Tanishq ad

TRP scam an open secret, but industry seems disinclined to address problem

At stake is the Rs 78,800-crore TV industry revenue (subscription and advertising put together), as estimated by EY as of 2019

Advertisers see stars as Bollywood drug abuse investigation widens

Agencies advise clients to exercise restraint; some say impact temporary

States must set up committees to regulate content in govt adverts: CCRGA

A Supreme Court-mandated committee on content regulation in government advertising noted that some states are yet to constitute their respective committees

Govt releases draft guidelines for ads; disclaimers must be clearly visible

The draft guidelines, on which govt has sought public comments by September 18, are applicable to companies whose products or services are advertised as well as to advertisement agencies and endorsers

Advertising revenue of entertainment industry to decline in FY21: ZEEL

Advertisers are coming back but it is still far from recovery and advertising revenue is expected to decline in 2020-21, leading media and entertainment company ZEEL has said

Covid-19 fear pushes up health care, insurance advertisement volumes

From April 1 to August 14, the personal health care sector ad volume grew 5%

IPL 2020: Star & Disney says no to ad discount despite slowdown, Covid-19

The reason: It has assured advertisers that the IPL won't face any trouble in garnering record viewership for the 60-odd matches as the sporting event is being played during the festive season

Delayed IPL 2020 may bring festive-season bonanza for advertisers

Experts see uptick in ad revenue after dull first half

Brands look for a personal touch with trending topics in the online pitch

People are spending more time on social media, offering brands a ringside view of their lives and a chance to get up close and personal

Television, digital ads grow at 40% and 60% of pre-Covid levels: Experts

Media industry experts and agency heads point to a revival in TV and digital advertising in June, as big spenders such as FMCG, automobiles, and e-commerce get operations back to pre-Covid-19 levels

Sony PlayStation joins Facebook ad boycott over hate speech, misinformation

Sony Playstation has joined over 400 advertisers who have decided to pull out ads from Facebook and Instagram over its failure to curb hate speech and misinformation.

India among Houseparty's top ten markets, won't monetise user data for ads

Houseparty began picking up in India and globally in the last three months since lockdowns in most parts of the world forced people to stay at home.