Advertising Industry

Indian advertising market to grow 16% in 2023: Pitch Madison report

Second forecast after GroupM's to project double-digit advertising growth; digital biggest advertising category

Centre issues endorsement norms to rein in social media influencers

The Ministry of Consumer Affairs, during a press conference, unveiled the guidelines, which align with those given by the Advertising Standards Council of India (ASCI)

Breaking stereotypes with ads may not be so easy despite big brand backing

Experts believe advertisers trying to reverse gender roles in their brand communication walk a thin line in today's 24x7 digital age

Ad industry pegs 2023 adex growth at 14-16% despite slower startup spends

Agencies such as GroupM, Dentsu and Interpublic Groupe's Magna remain bullish about domestic ad spends; 2022 to close at 15% in terms of adex growth, they say

The growing malaise of juniorisation

If young people are hired to do the job of experienced people, there will be fewer experienced, dependable, talented and resilient teams

Mass layoffs at Twitter: Pause ads, agencies in India advise clients

IPG, Dentsu have informally spoken to their advertisers

Content, health biz, digital experiences top priorities: Ogilvy global CEO

'Borderless creativity requires that all stakeholders contribute to nurture creativity', she said

Scarred by boycotts, ad industry treads cautiously this festival season

Experts say brands must evaluate if their social messaging is only oriented towards catching eyeballs

ASCI appoints N S Rajan as next chairman; Saugata Gupta new V-C

The outgoing chairman, Subhash Kamath, will be a part of the Consultative Committee of the board, which, among other activities, mentors the new initiatives of the organisation

Celebrities endorsed toilet cleaners most; Akshay wins endorsement race

Akshay Kumar was the top celebrity to endorse a maximum number of categories, as he featured in ads of 36 brands

47 trophies: How India cracked the code at the Cannes Ad fest 2022

With five Grand Prixs among the 47, Indian agencies had their best outing ever at the week-long Cannes Ad fest 2022. Experts point to a healthy mix of tech and creativity that worked for the winners

'Explicit and clear': New ad rules set celebrity endorsement guidelines

Management firms argue that holding stars accountable is unfair; experts say step needed to check misleading claims in ads

Advertising sector to touch Rs 1 trn revenue by 2024, says EY-FICCI report

The Indian advertising sector is expected to grow with a CAGR of 12 per cent and should reach Rs 1 lakh crore revenue by 2024, said a joint report by industry body Ficci and consultancy firm EY. The Indian Media and Entertainment sector revenue grew 16.4 per cent to Rs 1.61 lakh crore (USD 21.5 billion) in 2021, said the report titled Tuning into consumer - Indian M&E rebounds with a customer-centric approach'. "We expect the M&E sector to grow 17 per cent in 2022 to reach Rs 1.89 lakh crore (USD 25.2 billion) and recover its 2019 pre-pandemic levels, then grow at a CAGR of 11 per cent to reach Rs 2.32 lakh crore (USD 30.9 billion) by 2024," it said. Though television remained the largest segment, digital media cemented its position as a strong number two segment followed by a resurgent print, it added. "Digital media grew the most at Rs 6,800 crore and consequently, increased its contribution to the M&E sector from 16 per cent in 2019 to 19 per cent in 2021," it ...

Civic activist and advertising industry veteran Gerson da Cunha dies at 92

Da Cunha, who started his career as a journalist working for the PTI after graduating in science and then jumped into advertising, was associated with a slew of platforms engaged in civic activism

Amitabh Bachchan, pan masala, and the noise around surrogate ads in India

Surrogate ads of liquor and tobacco products have been banned in India since 1995. But we still see celebrities indirectly promoting such products. What's the regulation, and where are the loopholes?

ASCI launches 'Advertising Advice' for brands to check code violation

Expert panel to offer non-binding advice, for a fee, at pre-production stage on advertising claims and depictions

Google parent Alphabet reaches record quarterly revenue, profit in ad boom

Alphabet said revenue from Google advertising rose nearly 70% to $50.44 billion

Only 12 of 332 ads related to Covid-19 pandemic found true, says Asci

The panel that tracked and verified the claims made by such advertisements included microbiologists.

Message in a bottle

When Cristiano Ronaldo moved the Coke bottles from the media table, he was changing the nature of the Coke-FIFA Euro 2020 sponsorship contract

Television advertising resilient in May, volumes rise 64% YoY: BARC data

Marginal dip sequentially; for April and May combined, ad volumes surpass 2019 levels, helped by IPL: BARC data