Advertising In India
Ad industry pegs 2023 adex growth at 14-16% despite slower startup spends
Agencies such as GroupM, Dentsu and Interpublic Groupe's Magna remain bullish about domestic ad spends; 2022 to close at 15% in terms of adex growth, they say
 "Ad industry pegs 2023 adex growth at 14-16% despite slower startup spends")
Manipulation by online ads to mould consumer behaviour under ASCI radar
Crypto, personal care, and fashion most violative categories indulging in dark patterns
 "Manipulation by online ads to mould consumer behaviour under ASCI radar")
Scarred by boycotts, ad industry treads cautiously this festival season
Experts say brands must evaluate if their social messaging is only oriented towards catching eyeballs
 "Scarred by boycotts, ad industry treads cautiously this festival season")
ASCI appoints N S Rajan as next chairman; Saugata Gupta new V-C
The outgoing chairman, Subhash Kamath, will be a part of the Consultative Committee of the board, which, among other activities, mentors the new initiatives of the organisation
 "ASCI appoints N S Rajan as next chairman; Saugata Gupta new V-C")
India ad market to expand by 16% in 2022, become fastest growing: Report
The digital ad space is estimated to grow twice as fast as ad spending through television
 "India ad market to expand by 16% in 2022, become fastest growing: Report")
Education, health and personal care ads worst offenders: ASCI report
Regulator processed over 5,500 ads for its 2021-22 complaints report, 62% more than previous year
 "Education, health and personal care ads worst offenders: ASCI report")
India to be fastest-growing ad market in 2021: Pitch Madison Report
Rate of growth of the Indian advertising market in 2021 will be 26 per cent over the previous year, taking its total size to Rs 68,325 crore.
 "India to be fastest-growing ad market in 2021: Pitch Madison Report")
WPP withdraws 2020 guidance as key ad markets slow over coronavirus
The move by WPP has implications for the Indian market, since the latter is the fifth largest for the global advertising giant.
 "WPP withdraws 2020 guidance as key ad markets slow over coronavirus")
Tara Sinha, doyen of Indian advertisement world, passes away at 88
Sinha, who had both agency and client experience having worked at Coca-Cola in the 1970s and early 1980s, was the first woman to set up a national advertising agency
 "Tara Sinha, doyen of Indian advertisement world, passes away at 88")
Response India's Ram Ray left the world of advertising a better place
He was so knowledgeable about design that any astrologer could have predicted that one day there would be a Ray & Keshavan
 "Response India's Ram Ray left the world of advertising a better place")
The digital measurement genie
There is little clarity on the metrics used by digital-first brands
 "The digital measurement genie")
India, 5 other nations to drive ad spends in 2018
Amazon India is second-biggest advertiser after Hindustan Unilever: GroupM
 "India, 5 other nations to drive ad spends in 2018")
