Page 2 - Adidas

Adidas expects strong rebound in 2021, takes Reebok hit

Adidas said last month it plans to sell or spin off Reebok

Sportswear maker Adidas plans to sell struggling Reebok brand

The move comes 15 years after Adibas bought the US fitness label to help compete with arch-rival Nike Inc

Bootstrapping tales of an ordinary Joe

Book review of Shoemaker: The untold story of the British family firm that became a global brand

Adidas explores sale of struggling Reebok business, says report

While the firm had hoped for about $2.4 bn from the sale pre-pandemic, it would now be content with less

Adidas planning to sell struggling Reebok division: German magazine

The group plans to complete the sale by March 2021, the magazine said, without citing sources

Team India kit sponsorship: Puma buys bid document, Adidas may enter fray

A senior industry insider explained the whole sponsorship issue in these turbulent economic times

Adidas expects to bounce back to profitability in Q3 after pandemic hit

Adidas said its sales were flat for the second quarter in China, where it saw double-digit growth in May and June

Brands, sponsors play the game of uncertainty as Covid-19 halts all sports

Can teams, athletes and broadcasters come together to keep the show going as the pandemic grinds all sports to an indefinite halt?

Adidas SL20: A simple tradeoff between cushion and speed

The Adidas SL20 is quite responsive despite being almost a flat racer

Adidas Ultraboost 20: A performance powerhouse for athletes

The legendary Boost midsole is noticeably more concentrated and perhaps slightly trimmed

Adidas AlphaEdge 4D running shoes review: The soul lies in the midsole

Fancy a long running session but stuck on which pair of shoes to pick? Read on for some help

The new Adidas Ozweego, a retro sneaker with an eye on the future

The latest 'dad sneaker' by Adidas perfectly fuses retro elements with a brilliant futuristic design, says Dhruv Munjal

Two shoes that ride on new midsole tech, compete with unforgiving weather

It's an almost-perfect pair for city runners who can use its best-in-class traction and very breathable upper

Clean beach campaigner, sprinter, cricketer power Adidas India's green run

Using Indian influencers to push its global sustainability measures in the country, the German brand is lacing up for an aggressive customer hunt

Adidas stumped; iconic three-stripe trademark ruled invalid by EU court

Adidas says court's ruling on Wednesday only affects a particular use of the symbol.

Former Adidas executive gets jail term for bribing basketball players in US

Evidence showed that the family of Dennis Smith Jr, who is now a point guard with the New York Knicks NBA team, received $40,000 through this process

Adidas jogs ahead in profit race, rival Puma bleeds in Indian markets

As of December last year, Puma surpassed its closest rival Adidas to become the largest sportswear brand in India but it continues to lose money

Adidas Solar Boost review: A fully balanced training and running pair

When lifting heavy weights standing up, the bounce gives the extra push while the thick outsole and a cushioned insole keep the feet stable and grounded

Adidas raises profit guidance on strong performance, cuts sales outlook

Adidas had already warned that sales in western Europe were likely to stay flat in the second half of the year after the company failed to focus enough on the launch of more products

Adidas runs past rivals, manages to grow profit 53% to Rs 1.74 billion

Adidas has also parted ways with many local partners who were not aligned with the new plan