Page 3 - Adidas

Adidas inks deal with Hima Das, bets big on athletes for new brand strategy

Adidas has also parted ways with many local partners who were not aligned with the new plan

With a bigger emphasis on personalisation, Adidas laces up for a long run

The company has adopted a larger format for all outlets, which it says has allowed customers to get to know the brand better

Adidas to buy back up to 9% of share capital, worth $3.7 bn, by 2021

After a strong performance in 2016 and first half of 2017, Adidas shares have fallen 15% in the past six months

Adidas expects boost in jersey sales from 2018 soccer World Cup in Russia

Adidas has since enjoyed a big comeback, taking market share from Nike in the United States

Adidas launches shoes made of ocean waste, priced at Rs 21,000; All you need to know

These contemporary shoes have been called 'UltraBOOST Uncaged Parley'

New Adidas CEO announces plans to overhaul Reebok

Adidas to speed up plans to cut Reebok's store network and focus on growing business with wholesale partners

New Adidas CEO confronts 'high bar'

Kasper Rorsted is to take post tomorrow, stepping in after leading Henkel turnaround

New Adidas CEO Kasper Rorsted sets off in pursuit of Nike

Adidas share price has risen by around two thirds since Rorsted's appointment was announced in January

Adidas does it, races past competitors

Revenue may touch Rs 1,000 cr in FY17

Adidas gets nod to run one retail, wholesale biz

Clear break from past rules allows firms to operate different businesses as one entity

Adidas seeks buyer for golf business to focus on shoes, clothing

Total Adidas brand sales rose 26%, far outperforming the 6% of its Reebok fitness brand

Adidas says sales may rise fastest in 5 years

Forecasts 10-12% growth in both local-currency revenue and adjusted net income this year

Adidas wins EU ruling on famous '3 stripes' design

A Belgium firm, Shoe Branding Europe, in 2009 won trade mark status for a two-stripe design