Page 28 - Supplements

Alia Bhatt beats bigwigs to be a go-to endorser for brands of all shades

Bhatt earned her Bollywood spurs with a string of hits through 2018 and 2019 and currently endorses brands worth $45.8 million

HUL, Jio team up for a branded play as focus shifts to rural consumers

A slowing economy pushes the two to come together to develop a joint engagement platform for rural consumers

Kajaria Tiles' ad campaign breaks conventions, stands out amid clutter

Kajaria is the largest tile manufacturer in India and leads the category in every single parameter -- capacity, production volume, sales figures, variety of designs and of course, the turnover

Mumbai Police's 'no honk' campaign navigates streets with a nudge, humour

For brands struggling to bring about real change in customer behaviour, the lesson from Mumbai Police's campaign against honking is: Don't get preachy, get funny, say experts

Maruti Suzuki shifts gears, moves from hatchbacks to SUV-based models

The passenger vehicle maker is trying to position the facelifted Ignis as the perfect compact urban SUV model. Will buyers give the Ignis a second chance?

Sandilya Theuerkauf's art urges us to 'only connect' with the environment

Sandilya Theuerkauf's sculptures of found materials urge us to examine our relationship with the environment

Samsung Galaxy S10 Lite brings something new to a segment ruled by OnePlus

Business Standard took the Galaxy S10 Lite out for a spin and tested it on key parameters. Here is what we found in our review

How CCDF is helping tribal artists and local artisans tap urban markets

The Gondwana Art exhibition managed to gain support from 20 donors and a couple of institutions

Reebok HIIT TR: Excellent buy for those interested in versatile workout

For Rs 8,999, it's at par, if not cheaper, than an entry-level running shoe or a versatile sneaker

Why Arvind Kejriwal and his party must steer clear of even 'soft Hindutva'

Aakar Patel delves into India's Partition history to caution why Arvind Kejriwal and his party must steer clear of even 'soft Hindutva'

Espressionism

The invention that re-booted coffee was the espresso machine

How Holocaust-era film The Shop on the High Street frames fascism

A surreal happy ending and a final tragic one coexist in The Shop on the High Street, which benefits from intellectual honesty and thoughtfully edited frames

CHESS #1388

China is also a major chess "host" and it's an open question what would happen to planned events in 2020

Why has the controversy around the HPV vaccine still not died down?

The HPV vaccine, administered to pre-pubescent girls to prevent cervical cancer, has received considerable bad press over its 14 years

On the goddess trail in Mumbai: A city of many goddesses, big and small

Arundhuti Dasgupta maps a trail from the southernmost tip to its suburbs

Aide and abet

In epic literature, the chief aide is painted in many shades of grey too

Why I love wine

With spirits, one gets drunk; with beer you mostly burp

British chef Marco Pierre White can cook up a storm in more ways than one

Reality TV is cynical by nature. They are trying to find negativity and feed you controversies in the name of food. It's pretentious

A bakery called Bangalore Connection 1888 offers a slice of the city's past

A reinvented bakery called Bangalore Connection 1888 tries to reclaim a piece of the city's past

'The Story of Yoga': Alistair Shearer focuses on growth of yoga in the West

The Story of Yoga carefully explains how this pre-eminent form of communal exercising in the West is a mere subset of a larger universe whose ultimate goal is self-actualisation