Page 3 - BS Events

40 years ago...and now: Per capita income presents a grim picture

According to this series, based on 1990 Geary-Khamis dollar PPP, India's per capita GDP was $3,372 in 2009-10

40 years ago...and now: Still a lot of ground to cover on social indicators

At the aggregate level, life expectancy in India rose from 58.5 years in 1990 to 66.2 years in 2012

40 years ago... And now: ITC's journey of transformation

The tobacco major's diversification strategy has been fraught with challenges but as the numbers show, its plan to derisk the portfolio was executed successfully

40 years ago...And now:: Luna is dead, long live Chal Meri Luna!

The Luna moped may have disappeared from the market but the trend-setting ad campaign that was designed in the mid-1980s still lingers

40 years ago...And now: LIC - From Big Daddy to Big Brother

As a government-owned behemoth, Life Insurance Corporation managed to stay ahead of the competition when the sector was thrown open - but only with some painful changes

40 Years Ago...and now: How Bata put its foot down

The shoemaker has proved to be resilient, despite being bogged down by labour issues, dated product designs and rude retail staff over the years

40 Years Ago... and now: Pushing for growth

It was in the last seventies that the Muthoot Group first stepped out of its comfort zone - the markets of southern India

40 years ago... and now: Birlas - A family that hit the headlines over a will

A contested will of a widow, a long-serving family confidant, the fierce litigious fight for little-known Birla Corp marked the first major controversy for this storied and reserved biz family

40 Years Ago...and now: 'Made for each other'- A case of perfect insight

Wills' campaign showed how simple but relevant positioning is ageless

40 Years Ago... and now: How the people's car was born, and how it stayed that way

40 years ago...and now: Calcutta shaped ad mentoring

City of Joy brought good tidings for a large swathe of brands in the 1970-80s and groomed strong talent

40 Years Ago...and now: Royal Enfield rode straight into a need gap

Cruising comfortably in the 70s, it sputtered to a stop, before its comeback

40 Years Ago... And now: Chambers - Sometimes with government policy, often against it

40 Years Ago... And now: Becoming hair experts

Godrej Group launched its first hair colour product in the 1970s and opened up a completely new category

40 years ago...and now: Nirma girl endears, but brand's seen better days

The mascot has gone off air now, but not before helping the Gujarat-based detergent brand script the perfect win for an underdog in the eighties

40 years ago...and now: From tellers to clicks

Automated banking is a boon to customers, but it comes at a cost

T N Ninan: 1974 - The invisible turning point

India's economic policy had begun to swing towards the radical changes of 1991 just before Business Standard was born but few will remember that

40 Years Ago...and now: Non-farm growth greatly aided poverty reduction

40 Years Ago... And now: HUL - From 'intrepreneur' to subsidiary

While India's largest FMCG company remains a breeding ground for managerial talent, the aggression and independence that characterised its former chiefs can hardly be seen

40 Years Ago...and now: From 'wheels of India' to 'world's best taxi'

The Ambassador was a durable enough brand to outlive the licence raj