Page 2 - BS Events

40 years ago...And now: Gattu's antics coloured Asian Paints' future

Got the consumer, the home owner, interested in a commoditised product

40 Years Ago...And now: Air travel - Fixed fares to dynamic pricing

40 years ago...And now: Prestige expands but with caution

It has had to bring back its popular tagline, expand beyond south India to make its diversification work

40 Years ago... and now- Faqir Chand Kohli: The original Indian techie

Kohli is best known as the first chief executive of India's largest IT services company, Tata Consultancy Services

40 Years ago... and now: Making for India

The focus on manufacturing in India and collaboration with local partners helped Philips tide over the restrictions of the seventies

40 years ago...And now: Diversified Voltas' core saved it

From being a juggernaut in the Licence Raj, turning to ACs helped it survive

40 Years ago... and now- Kumar Mangalam Birla: Buying his way to the top

About the secret of Birla's success, old-timers recall that one of his first moves was to set the retirement age for group executives at 60 years

40 years ago...And now: From 32,000 cars a year to 2.5 million

40 Years Ago...And now: Padmini helped Premier drive around hurdles

Despite government controls, Walchand Hirachand Group cracked the market

40 Years Ago ... and Now: Ratan Tata increased dare quotient of Tata group

Ratan Tata has welded a ragtag, slumbering conglomerate into a battle-ready global entity, delivering outsize earnings along the way

40 years ago... and now: Dhirubhai Ambani changed the idiom of doing business

Remember his famous statement in an interview to India Today magazine that he was "willing to salaam anyone" in the government as the most "important external environment is the Government of India"

40 Years Ago and Now...Voltas emerges as MNC challenger

From a juggernaut of Licence-Raj days it transforms itself into a focused player

40 Years Ago... And Now: Adapting to a new environment

The seventies were a time for great change in the business environment; for Dabur it was time to reconfigure the way it reached out to consumers

40 years ago... And now: ACC: From a leader to first among equals

40 years ago...And now: SBI and the big bank theory

Despite taking the initiative in several areas, the country's biggest bank does not meet the aspirational needs of the younger generation. Work is on to change this

40 years ago... And now: Cipla: The crusader for affordable drugs takes the patent battle to MNCs

40 years ago... And now: Shifting sands of time

The influx of high quality MBAs brought about a seismic change in the advertising agency business in India in 1970s

40 years ago...And now: Advertising helped insure LIC against competition

For the state life insurer aggressive marketing wasn't on its mind in the 1970s. But it soon changed

40 years ago...And now: Putting the lighting effects back on Philips

The brand, which began with lighting, did well with TVs till the eighties, but lost out to nimbler competition. The focus now is back on lighting

40 years ago... And now: Ashok Leyland - The 66-year - 'young' company readies self for the future

The company shot into the limelight when it became the powerful and secretive Hinduja group's first acquisition in India