Selective FMCG stocks may rise up to 11 per cent, even if broader market loses more ground
The beverages' sector presents significant growth opportunities in the future, driven by deeper penetration into rural markets, an expanding demographic profile, and a growing middle-class population
The Indian soft drink market is expected to see "significant growth" as consumption is anticipated to increase steadily, which will deliver sustainable and healthy volume growth across all product categories, said Varun Beverages Ltd (VBL), PepsiCo's largest franchise bottler. This would be driven by factors such as shifting population demographics, the rising spending power of young consumers, accelerated urbanisation, and growing rural consumption. The company is in the process of further expanding its capacities to meet the higher demand expectations, said VBL in its latest annual report. Its distribution model and on-the-ground end-to-end infrastructure facilities continue to be the key growth drivers and VBL remains committed to extending it to newer areas and under-penetrated regions to further boost its market presence," it added. While from an operational standpoint, VBL continues to focus on new product categories and evolving customer preferences. Launch of new products
The strong recovery in demand post the pandemic and continued efforts towards expanding the distribution network across markets resulted in a 41% growth in consolidated sales volume in CY22.
Any increase in GST/cess could adversely impact the consumption of carbonated drinks and other beverages, said ICICI Securities
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Going ahead, VBL expects double-digit volume growth to continue, led by 5-10 per cent annual outlet expansion and growth in revenue per outlet