Page 7 - News
An attempt to resolve fallouts of pandemic on new and existing businesses
This is the situation in which a large number of recent and would be entrepreneurs around the world and in India find themselves
 "An attempt to resolve fallouts of pandemic on new and existing businesses")
Stanford Rebuild is our answer to Covid-19 pandemic, says Stefanos Zenios
Zenios tells Anjuli Bhargava that rapid innovation is, and will continue to be, necessary due to the upheaval of the pandemic
 "Stanford Rebuild is our answer to Covid-19 pandemic, says Stefanos Zenios")
War of words: ITC, Nestle redraw the battle lines after HC ruling
The Madras High Court rejects a petition by ITC and lets Maggi use the word magical in its branding. Will the ruling lead to a fresh war of words?
 "War of words: ITC, Nestle redraw the battle lines after HC ruling")
J&J sets aside fairness business to stand with #BlackLivesMatter movement
Now with J&J taking its brand out of the game, other brands have a larger slice of the pie to carve out, but is there a risk in doing that?
 "J&J sets aside fairness business to stand with #BlackLivesMatter movement")
Cooking up a storm to make the most of the home-bound consumer demand
RTE-RTC players have ramped up production, distribution, and lapped up the opportunity with both hands for launching new products
 "Cooking up a storm to make the most of the home-bound consumer demand")
HUL, RB, ITC up the ante in home hygiene with new campaigns, products
Brands look to leverage the sharply rising consumer interest in external cleanliness, launch new campaigns and products
 "HUL, RB, ITC up the ante in home hygiene with new campaigns, products")
How three MSMEs turned the coronavirus challenge into an opportunity
Many people running MSMEs fear that the support offered by the government might not be enough, while many others are tweaking their business models - basically trying to do more with less
 "How three MSMEs turned the coronavirus challenge into an opportunity")
Brands chant the affordability mantra as they chase thrifty customers
The familiar playbook of flexible payment schemes, value packs and discounted sales dons a post-pandemic avatar as brands chase thrifty customers
 "Brands chant the affordability mantra as they chase thrifty customers")
How the shift in purchase behaviour calls for an overhaul in branding
As consumers make the slow march to normalcy, brands will be forced to rethink their category presence, purpose, and pricing strategies
 "How the shift in purchase behaviour calls for an overhaul in branding")
Can Vivo beat lockdown blues as campaigns against Chinese brands intensify?
As campaigns against Chinese brands intensify and the virus keeps people indoors, Vivo plays it slow with a digital-first launch plan
 "Can Vivo beat lockdown blues as campaigns against Chinese brands intensify?")
Steps SpiceJet took to shift focus from passengers to products in lockdown
It roughly needs around $5 million to convert a Boeing 737 and around $1.5 to convert a Q400 from a passenger aircraft to a cargo aircraft
 "Steps SpiceJet took to shift focus from passengers to products in lockdown")
Hotels, travel brands pitch for a rebound as Covid-19 lockdown eases
As lockdown eases, ITC, Taj Hotels, Oyo, MakeMyTrip play up the safety line, bank on employee endorsements to rebuild trust in their brands
 "Hotels, travel brands pitch for a rebound as Covid-19 lockdown eases")
From PepsiCo to Britannia, brands step up to the digital storefront
Pepsi, Coke, Britannia, Kwality Walls and a host of other brands line up for e-stores on delivery apps, rethink visual identities, and the retail experience
 "From PepsiCo to Britannia, brands step up to the digital storefront")
Amul raises a virtual storm amid rising sentiment against Chinese products
The homegrown dairy brand finds huge support online, as it plays into the rising sentiment against Chinese products. But has it overplayed its hand?
 "Amul raises a virtual storm amid rising sentiment against Chinese products")
How Hyundai's Creta beat the odds to become most sold car in May
Smart positioning, continued communication and a global design language have played a big role, say experts
 "How Hyundai's Creta beat the odds to become most sold car in May")
What did it take Ashok Leyland to come up with a customised truck?
An important innovation in the automobile sector in recent years, albeit restricted to passenger vehicles including four- and two-wheelers, had been customisation
 "What did it take Ashok Leyland to come up with a customised truck?")
With customer behaviour changing, Eno & Sensodyne lace up for digital race
With the creative ecosystem being overhauled in a lockdown, GSK Consumer refurbishes the digital branding toolkit
 "With customer behaviour changing, Eno & Sensodyne lace up for digital race")
Viewership trends reveal the power of free platforms, regional content
For many who believe that TV is dead, this tells you a different story
 "Viewership trends reveal the power of free platforms, regional content")
OTT players diversify content libraries as regional movies, shows score big
Digital entertainers diversify the content libraries as language movies and shows score big in the lockdown
 "OTT players diversify content libraries as regional movies, shows score big")
Tata, LIC, Reliance most valued brands but Covid may spoil the equation
Tata group holds on to the top rank while Reliance climbs a spot; Indian Oil debuts in the top 10 list with a 41% jump in brand value
 "Tata, LIC, Reliance most valued brands but Covid may spoil the equation")
