Page 18 - News

Customise solutions and deliver targetedly: Mindshare South Asia COO

The principle is to serve the consumer in the best possible manner, says Mindshare's South Asia COO Amin Lakhani

Cops turn to social media and humour to get their word across

The Mumbai Traffic Police department is among the oldest hands on social media

How Hilton India broke ice with young, experience-seeking travelers

With 19 hotels under its fold in India and 15 in the pipeline, Hilton has traditionally been seen as a business traveller's destination

S P Jain Global bags 50% international offers, top offer at Rs 45 lakh

Consulting emerges as top recruiting sector, with 24% placement offers, followed by logistics & supply chain at 17%, and IT at 16%

Chocolate brands' plan to stay relevant in health conscious consumer market

To keep young and health-conscious customers in the fold, chocolate and confectionary brands adopt clean labelling methods, keep pack sizes small

HUL puts customised programmes in place to upskill its staff and plug gaps

HUL is increasing its international exposure for employees, covering not only future leaders and managers, but also interns and junior staff

Corporations are using slump to upskill talent: Korn Ferry's Monica Agrawal

The slowdown hasn't hit the job search market too hard as a lot of replacement positions are opening up, says Agrawal

Digital videos draw viewers in, but advertisers wary about real reach

Digital video viewership has nearly doubled in 2 years, but in an uncertain economic environment, advertisers seek more transparency in measurement systems

Auto brands drive around digital speed breakers to plug friction gaps

With friction leading to 26% dropouts for 4-wheelers and 34% for 2-wheelers, companies such as Maruti, Hyundai look at ways to plug the gaps

Small is big: How WhatsApp became go-to platform for many small businesses

A WhatsApp Business account is similar in look and feel to a regular WhatsApp account for a customer. WhatsApp Business is free to download and runs on Android and iOS

What makes Sourav Ganguly the outspoken administrator and brand that he is

Sourav Ganguly has used his trademark aggression to build a unique brand identity, markedly different from his peers. Can he continue to do that, in his new role?

This Ikea campaign is ad veteran K V Sridhar's favourite: Know why

It is a campaign that makes you emotionally high, says Sridhar

What are the factors that decide women's progress at workplaces in India?

Factors that work best for Indian women are different from those that work best for women globally

Most brands in US, Europe failing to use customer data effectively: Survey

Brands that use CDPs effectively are 2.5 times more likely to increase customer lifetime value

Fostering the culture of innovation

What keeps suuccessful firms ahead of the pack and why they're always pushing the envelope

On a new wicket: Why Indian brands are advertising in foreign leagues

Experts say almost all cricket finds takers in India, viewership is boosted by betting and emergence of fantasy league platforms

Best foot forward

Bata India hopes to woo a younger audience with a wider basket of offerings

Spotify turns the spotlight on storytellers with 3 original podcast series

The platform looks to break away from the popular song-and-dance routine, with original podcasts made for an Indian audience

Alia, Ranbir make hay while the brand shines. Will their magic last?

Curiosity about the relationship between the two actors has translated into advertiser interest. But will it last?

ISB's PG programme ranked 52 among top 100 global EMBAs by Financial Times

A 15-month programme, ISB's PGPMAX is specially designed for experienced working professionals with 10-20 years of experience and is distinct from full-time, part-time and weekend MBA programmes