Page 17 - News
Excellent or poor? Here's how to read the ratings of business schools
The final scores are used to classify business schools in different categories
 "Excellent or poor? Here's how to read the ratings of business schools")
Explained: How to be in the 'top league' of business education in India
Rigour versus relevance is a debate that the B-schools need to engage in
 "Explained: How to be in the 'top league' of business education in India")
Faculty hiring to research culture: Some challenges B-schools in India face
The environmental impact of businesses is now an issue of global importance, and B-schools must respond
 "Faculty hiring to research culture: Some challenges B-schools in India face")
What's needed and taught: It's no longer business as usual for B-schools
Specialisations need to be ahead of their time to cater to future businesses
 "What's needed and taught: It's no longer business as usual for B-schools")
How Indian business schools can become world-class education institutions
Barring a few, most of the B-schools end up as mere fillers for aspiring students
 "How Indian business schools can become world-class education institutions")
Technology to soft skills: Some emerging trends in B-school education
Let us now take a look at possible scenarios in the Indian business education sector
 "Technology to soft skills: Some emerging trends in B-school education")
Explained: What should be foundational learning at Indian B-schools?
Over 90% of what the students at a business school get taught is very high financial analysis
 "Explained: What should be foundational learning at Indian B-schools?")
Man in the mirror: Beauty brands learn to cross the gender tracks
A phenomenal 177 male grooming brands have hit the shelves in India in 2017-18
 "Man in the mirror: Beauty brands learn to cross the gender tracks")
Expand your social media presence
If you want to become successful and rise above your competition, you need an outstanding business strategy
 "Expand your social media presence")
Virtues and veracity of the second life
Virtues and veracity of the second life
This Jeep campaign is iQuanti vice-president's favourite: Know why
The maker's grand old vision has always been of their brand as an instrument to take riders wherever they want to go and see whatever they wish to see in the world
 "This Jeep campaign is iQuanti vice-president's favourite: Know why")
McDonald's slips on the health track, sets the regulator on edge
A recent spat between the QSR brand and FSSAI illustrates why food brands need to rethink the advertising narrative
 "McDonald's slips on the health track, sets the regulator on edge")
Titan spreads the net, enables 'reserve-online-and-pick-up' at store
Keeping with time, the Tata Group company had piloted this strategy at five of its flagship Bengaluru stores for three months
 "Titan spreads the net, enables 'reserve-online-and-pick-up' at store")
Twitter launches in stream ads in India with Amazon, Maruti, Motorola
The Micro-blogging platform offers 15 content categories that advertisers can choose from
 "Twitter launches in stream ads in India with Amazon, Maruti, Motorola")
When Pink Ball Test match cracked open a digital feast of humour for brands
"Today's consumer is evolving and we know that we must dwell on topics that matter to our audience," Meghna Apparao, chief marketing officer at GCPL said
 "When Pink Ball Test match cracked open a digital feast of humour for brands")
PepsiCo makes two-pronged persuasion pitch to drum up interest in Lay's
PepsiCo is following what has increasingly become the norm, using endorsers to kickstart a campaign that is taken forward by influencers on social media
 "PepsiCo makes two-pronged persuasion pitch to drum up interest in Lay's")
Social media ads appeal less to 20-45 years age group: Report
Social media drives better reach and brand impact among the 15-19 age group
 "Social media ads appeal less to 20-45 years age group: Report")
From SRK to Big B, here are celebrities and their following on social media
As brands and celebrities seek greater influence among consumers and fans, the line between personal spaces and professional lives is blurring
 "From SRK to Big B, here are celebrities and their following on social media")
These influencers aren't flesh and blood, yet millions follow them
Virtual influencers come with an advantage for the companies that use them: They are less regulated than their human counterparts
 "These influencers aren't flesh and blood, yet millions follow them")
Ola's hashtag branding courts controversy, keeps campaign buzzing
Online drives, part of Ola's branding strategy, have got more life with Sehwag promoting Ola Share
 "Ola's hashtag branding courts controversy, keeps campaign buzzing")