Page 16 - News

IPL brand value touches Rs 34,000 crore

The league valuations jump 26%, franchisee valuations by 34% in 2017 over the previous year

IPL 10 viewership jumps 24%

More people watched the league in 2017, but with 41% women viewers the gender skew persisted

Sports sponsorship grows 12%, cricket gets the most, says GroupM report

With the IPL completing 10 years in 2017, the franchise fee, amounting to approximately Rs 291 crore ceased to be valid in 2018

Bharat Rescues India Inc

Bharat Rescues India Inc

Auto slowdown? These brands beat conventional wisdom to show early success

Kia Motors and MG Motor were from the automobile sector which was the flag-bearer of the downturn and yet both have made a mark

Entertain and inform: Customers want more than what traditional stores give

It is no longer about digital versus offline retail, or about creating an omnichannel brand

If an idea works locally, it deserves a run globally: DDB Worldwide's Weiss

DDB had its first global creative council meet in Mumbai this week. Broadly, I wanted to understand the Indian market better, says Ari Weiss

To stay relevant, Tata Salt adjusts to young palate; will it go 'premium'?

To cut through the clutter created by organised and unorganised players and stay on the table, Tata Salt has adopted a multi-pronged strategy

PharmEasy, 1mg, Netmeds look to power their brands, build trust in business

According to many reports, e-pharmacies have spent well over their capacities in building their brands

Pepsico puts the fizz back in 'Brand Salman', makes actor its face

The cola major signs on the controversial actor as the face of the brand; a strategic move or a colossal blunder, ask experts

Health-conscious consumers make alcohol brands rethink their product line

Brands are offering new products which are low on alcohol, sugar and preservatives and cater to the growing 'sober curious' movement

BMW's 'The Hire' campaign shows why great advertising requires courage

Ahmed Aftab Naqvi, CEO & co-founder Gozoop India, talks about his favourite ad campaign and what makes it unique

'Default' digital consumer: A path via welded worlds of online and offline

Going online before any purchase has now become established custom, can brands evolve enough to rope in the online shopper?

A potential blockbuster

Fintechs may have the lead with open banking but banks too can benefit by playing their cards well

HR professionals need to modernise for future needs of workforce: Survey

HR function would rapidly become irrelevant if it didn't modernise its approach

E-commerce is bridging the gap in infrastructure: Montblanc CEO Baretzki

'We should expand our presence in cities that we are already present in', said Baretzki

India's salary growth likely to be highest in Asia at 9.2% in 2020: Experts

India has posted a strong growth despite real wages taking a hit globally

After acquisition by IBM, can Red Hat retain its distinct identity?

After acquisition by IBM, Red Hat is working to retain its innovative streak and identity while leveraging the former's size and footprint

Why Future Group is breaking the age-old rules of the retail game

By taking its labels into general trade, the retailer has upended the system it has been a part of, but also plugged into the future of shopping

Challenging the script: Change in B-school education can be remarkably slow

Privately managed institutes are more than holding their own in those places